With friends and colleagues and their families facing up to the devastation in parts of Southern California, it’s difficult to find a focus that doesn’t seem trivial or shallow. Perhaps it’s a reminder that stations are licensed to serve in the community interest. While many stations attract listeners primarily for a unique music mix, all…

There’ll be lots of pressure in 2025 to rely on voice tracking, networked shows, and AI voices as owners and managers look for ways to operate with the slim budgets they agreed to at the end of 2024. And there will be more ad campaigns relying on station promotions and on-location appearances as sales departments…

So far in our series studying the habits and preferences of likely ratings respondents who listen most to Hip Hop or Urban Adult Contemporary radio formats, we’ve shared data to help stations optimize contesting and promotion & marketing.  In our final chapter, we turn to programming-related issues including tune-out catalysts, radio’s overall value proposition, and…

In our previous exploration of contest preferences among Hip Hop and Urban AC listeners from NuVoodoo’s recent Ratings Prospects Study, we uncovered optimal strategies for structuring contests and activating Urban format radio listeners to tune in across more occasions. But even the most enticing contest falls flat if it doesn’t reach the right audience. That’s where…

Listeners who fit our model as likely ratings participants in both Hip Hop and Urban AC formats remain contest-active, with Hip Hop listeners demonstrating a particularly strong affinity for radio sweepstakes. It’s remarkable that roughly 4 in 10 respondents in both formats report having participated in a radio contest within the past week.  And when…