The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing and promotional plans set and programming tweaks laid in, but the reality is things go quickly at this time of year. Even if you already have your fall ratings results, you may still be working through…

Ah, the holidays. You’re likely disengaging from the grind and enjoying some much-needed downtime, along with more than a few holiday-cheer-infused celebrations among family and friends.  If you’re like me, this time of year yields more social interaction with those neither in nor connected to the radio industry.   Inevitably, the Christmas punch bowl drains enough…

A dear friend of mine went for a walk two days ago.  As she was walking across the parking lot near her home, a driver decided it was a good idea to back up with no reverse lights and within moments, the life squad was there because my friend could not put any weight on…

NuVoodoo has dedicated the back half of 2023 to the Fall of Moneyball for Radio, sharing lots of little ways to help you grow your station ratings by a tenth of a point.  It can make a big difference in station revenue.  Now that report cards are rolling in, we thought it timely to share…

In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of the DJ era, most of the “local” programming consisted of pre-recorded music. But radio gave more time to its on-air talent (especially in the days before PPM) and that allowed some greater amount of “local” content.…