Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Moneyball: Options for Decision-Making

By Leigh Jacobs

The spring ratings period starts in about 10 weeks. As we noted last week, we’re still at the point where we feel we have plenty of time to make programming tweaks, get promotional plans made, and marketing plans set. Sometimes, however, changes in the ratings become wrinkles in those plans. Is that decline in a…

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Moneyball: The Most Potent Research Choice is …

By Leigh Jacobs

The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing and promotional plans set and programming tweaks laid in, but the reality is things go quickly at this time of year. Even if you already have your fall ratings results, you may still be working through…

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Drunk Man at Christmas Party in Pub

“No One Listens to Radio Anymore?” How to Survive the Holiday Grilling from Your Relatives

By Mike O'Connor

Ah, the holidays. You’re likely disengaging from the grind and enjoying some much-needed downtime, along with more than a few holiday-cheer-infused celebrations among family and friends.  If you’re like me, this time of year yields more social interaction with those neither in nor connected to the radio industry.   Inevitably, the Christmas punch bowl drains enough…

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Happy winter holidays

Don’t Forget To Laugh

By Carolyn Gilbert

A dear friend of mine went for a walk two days ago.  As she was walking across the parking lot near her home, a driver decided it was a good idea to back up with no reverse lights and within moments, the life squad was there because my friend could not put any weight on…

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Moneyball for Radio: Why Your Station’s AQH Audience Increased, But Its Market Share Went Down

By Mike O'Connor

NuVoodoo has dedicated the back half of 2023 to the Fall of Moneyball for Radio, sharing lots of little ways to help you grow your station ratings by a tenth of a point.  It can make a big difference in station revenue.  Now that report cards are rolling in, we thought it timely to share…

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