Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Is Your Playlist Ready for the Fall Book?

By Leigh Jacobs

The fall book starts September 16, meaning there’s still time to order a fresh library test to impact the book. We’re seeing some interesting movement in song rankings in the NuVoodoo OMT’s (Online Music Tests) that have come back so far this summer. In a number of cases, titles that had been pushed out of…

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People are vaccinating against COVID-19.

A Reboot the Commute Update: The Delta Variant

By Leigh Jacobs

We launched the webinar presentations of NuVoodoo Ratings Prospects Study 18 last week. Sessions continue this week and wrap up in early August. Register for the remaining session that works best for you at nuvoodoo.com/webinars: Tuesday, July 27 at 12 Noon EDT Thursday, July 29 at 2 PM EDT Wednesday, August 4 at 3 PM…

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Gray cute fluffy kitty cat sitting in an Amazon Prime parcel delivery cardboard box

In The kNOW: Retail Holidays Offer ‘Prime’ Opportunity

By Jeri Fields

Prime Day has come and gone; early this year. And this year, in particular, we noticed other retailers jumping in and riding the Prime Day coattails. There were articles galore discussing the competing Prime Day deals from Walmart, Target and more. And we were curious to know how these other retailers might fare on a…

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Cash Money Inside Running Banknotes Counter.

Reboot the Commute With Strong Contesting

By Leigh Jacobs

Ratings Prospects Study 18 goes public this week with the first of the NuVoodoo Summer Webinar Series slated for Wednesday, July 21 at 1 PM EDT. In less than 45 minutes, we’ll cover topics essential to radio for capitalizing on rising PUMM and PUR levels and leveraging increased average quarter hour ratings. And we’ll stay…

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people crowd walking on street

Join in the Fun of Fiesta Hermosa, No Matter Where You Are!

By Roger Malinowski

Fiesta Hermosa is back! While stay at home orders prevented this twice-a-year art and music showcase from occurring in 2020, the event that has traditionally attracted tens of thousands of visitors to the beautiful beach city, will return Labor Day Weekend 2021. It’s returning with a couple of (really great) tweaks. While restrictions related to…

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