Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Dinner Party at Christmas

A hesitant, but Happy Holidays 2021

By Jeri Fields

It’s that time of year again! It’s the time of year for a little indulgence (aka late-night raids on the trick-or-treat bag, a second piece of pumpkin pie, hot chocolate all-around). But this holiday season won’t be completely ‘back to normal’ for many. Last year many of us shopped and celebrated differently out of necessity.…

Read More

Cyber Monday in 2021

By Roger Malinowski

Ever since the start of Pumpkin Spice Season, previously known as “Fall”, many people are thinking about the holidays and what 2021 will hold for gatherings, shopping, travel and gift-giving. With what is already a significant uptick in online purchases, and the questions surrounding supply and shipping, NuVoodoo wanted to know how soon should brands…

Read More
Unrecognizable black man driver turning on radio in auto

More Cars on the Road = More Radio Listening?

By Leigh Jacobs

You probably saw the data from Nielsen last week indicating that commuting to work is getting closer to pre-pandemic levels. We’re hearing about companies that paused back-to-workplace plans to deal with the Delta variant now moving forward with employees coming back to the office. In short, the workday commute in a number of markets is…

Read More
Technician damaging a computer with a screwdriver

How Badly Damaged is Facebook?

By Leigh Jacobs

Last week we noted that Facebook’s whistleblower testimony and recent service outage might have an impact on trust for that platform and co-owned Instagram, so we were going back in the field with another NuVoodoo Quick-Turn Study. The question we needed wanted to answer for our clients was whether or not they should to avoid…

Read More
pretty young woman walking on the street using smartphone

Location-Based Marketing: Still on the Menu? Part II

By Leigh Jacobs

Last week we showed results from a NuVoodoo Quick-Turn Study fielded September 17-19 including the opinions of 1,966 adults 18-64 nationwide, balanced by age, gender and geography. The study was prompted by Apple’s moves to increase consumer privacy and our concern this might significantly hurt our ability to use location-based targeting as a strategy for…

Read More