Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Business target concept, male hand holding arrow dart at center targeting hit highest point.

Unlocking Precision: 7 Alternative Targeting Strategies for a Cookie-Free World

By Roger Malinowski

In the ever-evolving landscape of digital marketing, few elements have been as integral as browser cookies. These small pieces of data have fueled the tailored advertisements, personalized experiences, and insightful analytics that have become synonymous with modern online engagement. However, as technology advances and user privacy takes center stage, the foundation upon which much of…

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How and When to Use NuVoodoo’s Latest and Most-Advanced Mobile Targeting Solution – Geoframing

By Mike O'Connor

Despite the new privacy controls over the past few years that let consumers have more control over their personal data, location-based tracking (of smartphones) remains an extremely effective marketing tool for brands.  You’ve likely heard the terms Geo-targeting, Geo-fencing, and quite possibly even Geo-Conquesting, which had been NuVoodoo’s state-of-the-art ad tech for mobile marketing.  Until…

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How Data Privacy Concerns Impact Station Promotion

By Leigh Jacobs

We’re meeting with NuVoodoo clients (and could-be clients) to show results from our 22nd Ratings Prospects Study that finished fielding earlier in July. If we’ve missed your company (or our email invitation got caught in a spam folder) for a preview session, please ping us with an email to TellMeMore@nuvoodoo.com and we’ll get you scheduled…

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In The kNOW: Going Mobile

By Jeri Fields

I used to feel naked all day if I forgot to put my watch on in the morning before heading out. Now, if I somehow manage to leave the house without my phone, I’ll return to get it. I don’t even wear a watch anymore. We use our phones for everything; news, weather, calendar, email,…

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How Threads is Changing the Social Media Landscape

By Leigh Jacobs

This week we’re meeting with NuVoodoo clients to show results from our 22nd Ratings Prospects Study that finished fielding earlier this month. This new study includes opinions from 2,504 respondents 14-54 nationwide – but there was a problem. The problem wasn’t something we did wrong, it was that Meta launched their new social media platform,…

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