Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

New Data: Americans Are Concerned About Misinformation on Social Media But Rely On It as a Primary News Source

By Mike O'Connor

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…

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Smiling young woman riding a bus listening to music

Moneyball: Where Radio Ranks for Music Discovery

By Leigh Jacobs

NuVoodoo National Media & Marketing Study 25 is out of the field. The sample is massive, and the demo is wider. We start at age 14, but this study has no top end. We have the entire Baby Boom and as much of the Silent Generation as we can get in a study conducted online,…

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Businessman working with data for marketing and financial analysis

Moving Beyond the Metrics

By Roger Malinowski

In today’s data-driven world, brand marketers have access to a wealth of metrics—email open rates, click-through rates, conversions, and more. While these numbers provide valuable insights, they often tell only part of the story. Many marketers face a common challenge: piecing together disparate data points to understand the bigger picture. What’s missing isn’t more data…

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NuVoodoo’s Guide to Connected TV (OTT) Advertising in 2025

By Mike O'Connor

This article provides a comprehensive overview of the Connected TV (CTV) advertising landscape, covering key trends, opportunities, and strategies for success. You’ll gain valuable insights into: The Rise of CTV: Understand the shift from traditional TV to streaming and why CTV is dominating the market. Industry Shifts: Stay informed about the latest trend in Live…

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The Supreme Court Upholds TikTok Ban – A Whole Generation Might Be Up for Grabs by Another Platform

By Mike O'Connor

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year delivers fascinating insights into TikTok’s reach and generational skew just before the U.S. Supreme Court’s decision to uphold the government ban (though Donald Trump may have extended the runway a bit this weekend). We’re sharing feedback from our…

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