NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
The NuVoodoo marketing team was more than a little concerned that Apple’s aggressive moves to increase consumer privacy might significantly hurt our ability to use location-based targeting as a strategy for our clients. So, we conducted a NuVoodoo Quick-Turn Study. This one includes 1,966 adults 18-64 nationwide, balanced by age, gender and geography, fielded September…Read More
With Halloween just a month away and the Delta variant still dominating pandemic news, we wanted to see how parents of trick-or-treaters were feeling about the holiday. A NuVoodoo Quick Turn Study of 1,966 adults 18-64 nationwide, balanced by age, gender and geography, fielded September 17-19, 2021, provides some clarity. Among those with children in…Read More
If you’re like us, your entertainment and dining out budget has gone way down and stayed down throughout the pandemic. We miss grabbing a drink with friends, taking the kids out for a treat, or just letting someone ELSE cook dinner for a change. In some ways, people are ready to get back to normal;…Read More
For 50 years, “Fiesta” has been filling Hermosa Beach, California’s streets with art, music, and fun. Fiesta de las Artes, as it was originally named, celebrated artisan culture, and welcomed visitors from all over to the beach to shop and enjoy local art. For more than a decade, Fiesta has been known as Southern California’s…Read More
We updated our information on vaccinations and event attendance with a NuVoodoo Quick Turn Study of 1,854 adults 18-64 nationwide, balanced by age, gender and geography, fielded September 9-10, 2021. In this snapshot, 47% of the sample is fully vaccinated and a 57% majority is at least partially vaccinated – and 38% are vaccination resistant…Read More