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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
In today’s dynamic business landscape, relying solely on ‘how we’ve always done it’ won’t yield the best results. As a media company, specializing in market research and consumer insights, we take our responsibility to encourage clients to think outside the box very seriously. It’s vital to present our clients with innovative approaches for gathering insights…
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When designing questionnaires for perceptual studies, clients have many times asked us to inquire about how much talk listeners want in the station’s morning show. We always try to push back on that request. The bottom line is that most listeners don’t know what balance of talk and music works for them. They’ll answer the…
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The spring book starts Thursday, March 28. If you’re among a fortunate few, you’re putting finishing touches on promotional plans, making last-minute tweaks to Selector or Music Master, and looking calmly ahead at your summer vacation plans. Otherwise, you’re still nailing down promotional plans, hoping your music research will be done soon, and arguing with…
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You’re throwing a party starting on Thursday, March 28. If you program or manage a radio station in the US, that’s the day that starts the spring book for PPM and Diary markets. You’re probably hoping that something north of one person in six in your market will attend your party every week through late…
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Last week we showed that TikTok is now a part of the Foundational Four platforms for NuVoodoo marketing when demos under 45 are involved. For us that move was based on TikTok’s strong usage numbers among those most likely to participate in the ratings, along with targeting options down to the Zip Code level for…
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