Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

People using smartphones

Moneyball: Can Listeners Contact Your Station?

By Leigh Jacobs

We talk with program directors and managers every day who are passionately concerned about the ratings and performance of their stations and spend significant resources and energy gathering insights into the preferences and feelings of their constituents. But, what if one of those listeners wanted to communicate with the station directly? We investigated this back…

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Multicultural milenials using smartphone against wall at university college backyard

NuVoodoo’s Mobile Marketing Guide Part 2: How to Demystify the Landscape to Arrive at Better Smartphone Marketing Strategies

By Mike O'Connor

If you’re confused about how to spend your mobile marketing dollars, you are not alone.  Advertisers often feel overwhelmed by the many strategies and tactics available for mobile marketing campaigns. From social media ads and in-app advertising to SMS marketing and hyperlocal GPS-dependent strategies, there are numerous options to choose from.  It helps to have…

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Woman driving car in the city

Moneyball: Music Makes You Feel Good – What Else Does?

By Leigh Jacobs

Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” We’ll submit the emotional connection that radio can have with listeners – how we make people feel – is critical to building and maintaining…

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Business man using mobile phone with icon network connection, Digital online marketing and business

NuVoodoo’s Mobile Marketing Guide Part 1 – Ad Attention & Smartphone Ads

By Mike O'Connor

The platforms and channels that rank highest on the advertising attention scale have one thing in common: they are dominated by smartphone users. This is the first of a three-part series all about targeting and marketing to consumers via their mobile devices.  –Mike O’Connor EVP Marketing Strategy In NuVoodoo’s nationwide digital media survey conducted during…

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Moneyball: The Role of Talent in Relating to the Listener

By Leigh Jacobs

NuVoodoo president Carolyn Gilbert and I often share the writing of these posts, but this one’s personal to me, Leigh Jacobs. I’ve lived in Philly for many years but grew up a few miles down I-95 in Wilmington, Delaware. I caught the “radio bug” at the 10-watt FM station at my high school, started working…

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