Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

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NuVoodoo Ratings Prospects Study 19 Preview

By Leigh Jacobs

We’re getting ready to present NuVoodoo Ratings Prospects Study 19 on Wednesday, February 16 at 1 PM ET/10 AM PT. You can reserve your spot for the free webinar at nuvoodoo.com/webinars. We’ll be maintaining our focus on the type of person likely to say “yes” to Nielsen; we refer to these respondents as “RPS Yes.”…

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Needle

In The kNOW: The Unvaccinated: A Closer Look

By Jeri Fields

Many of us here at NuVoodoo recently got our SECOND round of COVID. Despite being vaccinated and boosted. It seems we all know someone that has now either gotten COVID a second time or has had it despite being vaccinated. But none of us personally know a vaccinated person who’s become seriously, hospital, ill. We…

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The Omicron Factor: Stats on Willingness to Attend In-Person Events vs. Online and Hybrid

By Russ Gilbert

Events in Q1 2022 are more of a mixed bag than a trick-or-treater gets in a neighborhood featuring vegans, new age health nuts and that one awesome house that hands out the full-sized Snickers bars. No one is really tracking event statistics at the macro level, but anecdotally we had most of the Hollywood awards…

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New covid-19 omicron variant. Concept Medical and COVID-19 Omicron

Omicron Update: January

By Leigh Jacobs

With the Omicron variant pushing COVID numbers far beyond last winter’s peak, we wanted to get fresh data on how coronavirus-weary people were feeling in the face of this new surge. So, we fielded a fresh sample of over 1500 adults ages 18-64 nationwide last week. We started with vaccination status, shown below compared to…

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Countdown: Top Findings from 2021 Studies, Findings 3, 2, and 1

By Leigh Jacobs

NuVoodoo Ratings Prospects Study 19 is out of the field and our team is poring over the data and building the presentation we’ll be sharing in a free webinar on February 16. You can register for the webinar here. To get ready for that presentation, we’re reviewing top findings from the two NuVoodoo Ratings Prospects…

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