Advertising Effectiveness Part 2: How NuVoodoo’s Marketing Team Helps Clients Take Action on Results from Its 2025 Consumer Media Study

In this article series, we’re sharing newly captured consumer data from NuVoodoo’s recently-completed study measuring advertising-engagement rates across demographics for nearly two dozen ad channels.
In Part 1, we took you through a deep dive into NuVoodoo’s study findings. Here in Part 2, we’ll share two case studies – examples of how the NuVoodoo digital marketing team helps clients take action on key findings, converting opportunity into implementation.

By aligning ad platforms, messaging styles, and creative execution to the way various audience groups pay attention to ads, NuVoodoo helps brands maximize engagement and conversion. Let’s walk through a case study comparing the advertising mix for two different consumer sub-segments. To make this more tangible, we’ll create two fictitious brands targeting each demographic:

1. “GlowWave” – A Gen Z-focused skincare brand targeting Zoomer Women (ages 13-27).
2. “TitanGear” – A Millennial Men-focused smart home security brand (ages 28-43).
These brands will serve as case studies for real-world ad strategy execution based on the survey data.

“GlowWave” (Skincare for Zoomer Women, 13-27)

Target Audience Profile
• Highly digital-native, prefers authentic & influencer-driven content
• Responds to short-form video & social media influencers
• Values aesthetic packaging, sustainability, and inclusivity
• Disengaged from traditional ad formats (emails, direct mail, cable TV ads)

Ad Messaging & Content Strategy
✅ Short-form, native-feeling, and aesthetic-driven content
✅ Engagement-focused (polls, duets, challenges, “drop your skincare routine”)
✅ Sustainability & community-driven messaging
✅ Soft CTA: “Tag us in your GlowWave moment!” instead of “Shop Now”

“TitanGear” (Smart Home Security for Millennial Men, 28-43)

Target Audience Profile
• Tech-savvy, practical, and values security, efficiency, and convenience
• Engages with product reviews, in-depth explanations, and expert opinions
• Higher trust in logical, benefits-driven advertising
• Prefers long-form content, email promotions, and clear transactional offers

Ad Messaging & Content Strategy
✅ Logic-driven, benefits-first marketing (features > aesthetics)
✅ Explainer-style video ads with product comparisons
✅ Clear transactional CTA (Buy Now, Subscribe, Limited-Time Offer)
✅ Direct email & retargeting campaigns to move leads through the funnel

Our study data and hypothetical implementation strategies underscore a fundamental shift in advertising engagement, with video-based platforms (YouTube), text-based ads (SMS), and influencer marketing dominating attention. While younger generations favor social and video-based content, older generations—Gen X men and women—are more engaged than expected, making them valuable targets even for exclusively digital ad campaigns.

At NuVoodoo, we don’t just observe consumer behavior—we measure it and turn insights into actionable strategies that drive real results. Whether it’s understanding how Zoomer Women engage with influencer-driven skincare content or how Millennial Men respond to logic-driven tech advertising, our expertise ensures brands meet their audience where they actually pay attention. We guide our partners every step of the way. With decades of experience in research, analytics and campaign implementation, we translate complex metrics into high-performance marketing solutions that deliver.

Ready to optimize your advertising strategy? Contact us at tellmemore@nuvoodoo.com—let’s turn strategy into action.