Skip to content
Research
We combine established survey methodology, pixel-level measurement and proprietary research tools to deliver reliable
brand research, content testing, and media insights — even for niche audiences and smaller campaigns.
NuVoodoo Research gives you the data you need to prove impact and guide decisions.
Accurate. Actionable. NOW.
The ground is shifting under our feet.
Things are changing daily. You need high-quality, efficient, actionable information TODAY.
At NuVoodoo, we bring expertise in media, ad sales, and consumer behavior to deliver actionable insights quickly and at accessible price points.. Our work blends traditional methods with advanced consumer research, backed by rigorous quality control to ensure accuracy and reliability. From Brand Lift to content and audio testing, we help agencies, broadcasters, brands, and publishers uncover what truly drives audiences and make confident decisions.
Robust, Reliable Sample
Robust, Reliable Samples
We specialize in recruiting niche, regional, and hard-to-reach audiences, ensuring every study reflects the right consumers.
Uncompromising Quality Control
Uncompromising Quality Control
From optimized sampling to rigorous data validation, every project is held to the highest standards of accuracy and reliability, validated both by machines and a human eye every time.
Rigorous Studies for Any Budget
Rigorous Studies for Any Budget
We make high-quality studies accessible, helping mid-size campaigns measure impact with the same confidence as large-scale advertisers.
Media Expertise
Media Expertise
With our digital marketing team, our foundation in audio research and a broad understanding of media ecosystems, we provide insights that help agencies, brands, broadcasters and publishers connect more effectively with their audiences.
Flexible Reporting
Flexible Reporting for Every Need
We provide results in the format that fits your workflow — from raw data exports to interactive dashboards and full presentation-ready analyses.
Brand Lift
We measure the true impact of your campaign with survey-driven or pixel-based Brand Lift studies, capturing shifts in awareness, favorability, consideration, and purchase intent
— even for niche audiences and mid-size campaigns.
NuVoodoo Brand Lifts are fully customizable, offering:
- Specialized survey design for traditional media and niche consumer groups
-
Pixel-based lift for digital campaigns
-
Traditional exposed/control methodology
-
Consumer insights woven into lift metrics to show the "why" behind your lift
-
Packages available for agencies, media groups, or advertisers
Ready to find out more?
Whether you've got a survey you can't wait to drop into the field or just want to learn more about what we do, give us a ring and we'll show you how online research can help achieve your goals.
Content Testing
Go beyond creative effectiveness with tests that capture both performance and consumer perception
From A/B experiments to quick-turn Pulse Checks, our content testing solutions reveal how audiences perceive and respond to your content, helping you refine messaging, optimize strategy, and choose the strongest ideas with confidence.
A/B and Multivariate Testing
A/B and Multivariate Testing
Our content testing solutions reveal how audiences perceive and respond to your creative, helping you refine messaging, optimize strategy, and choose the strongest ideas with confidence.
Brand Equity Studies
Brand Equity & Consumer Insights
Our brand equity suite and consumer insights research explores behaviors, attitudes, and decision drivers across categories, delivering actionable profiles and segmentation that reveal not just what audiences do, but why.
Quick-Turn Pulse Check
Quick-Turn Pulse Check
Rapid-turn perception checks for time-sensitive questions — delivering not just topline results, but context around audience attitudes.
Focus Groups
Focus Groups
Our trained focus group moderators work with nearly 100 different panel sample sources to get you actionable feedback from verified target consumers and prospects.
Ready to find out more?
Whether you've got a survey you can't wait to drop into the field or just want to learn more about what we do, give us a ring and we'll show you how qualitative research can help achieve your goals
Strategic Research & Consumer Insights
NuVoodoo's research goal is to get to the heart of the challenges facing your business so you can make sound decisions based on hard data. Our consumer insights research explores behaviors, attitudes, and decision drivers across categories, delivering actionable profiles and segmentation that reveal not just what audiences do, but why.
Multi Screen
We meet respondents where they are—mobile or desktop.
Customer Analysis
We know that when you're doing research, it's about the CUSTOMER – the most important person to YOU. If we don't know them, we can't help you.
Efficient & Effective
We offer optimized sampling, streamlined survey design, and integrated analytics, producing reliable, high-quality data that delivers clear, actionable guidance for strategy and decision-making.
Hands On Service
We are your partner through this entire process, from beginning to end… and even after that.
On Point and On Time
All work is custom, and available when you need it!
Ready to find out more?
Whether you've got a survey you can't wait to drop into the field or just want to learn more about what we do, give us a ring and we'll show you how qualitative research can help achieve your goals.
Media Research
We specialize in content testing across media — from audio and video creative to apps, user experiences, and personality or talent evaluations — and extend our expertise to event partnerships, measuring sponsorship impact and gathering attendee feedback. Our studies reveal how audiences connect with content, while our deep roots in music and audio research make us a trusted partner for broadcasters, brands, and media companies.
NuVoodoo is uniquely recognized for our depth in music and audio testing.
Click below for details about our most popular music testing products.
