NuVoodoo Quick Turn Studies help us get fast answers to important questions free of charge to our partners in the radio industry. In our previous video, we showed that anticipation for the holiday season is very high across all demos. More than twice as many in our total sample of 1,855 Adults 18-64 say they’re looking forward to the holidays MORE this year compared to those who say they’re looking forward to them LESS.

But does that mean they’ll spend more?