Marketing to Gen Z Radio Listeners Likely to Participate in the Ratings

Teen and early twenty-something radio listeners consume media differently than their Gen Y & X elders. But for the small segment likely to wear a meter, fill out a diary, and participate in the radio ratings, Gen Z listener behavior contrasts sharply with their peers. We share our study data, show you where to find Generation Z RPS “Yes” radio listeners, and showcase ad channels best for influencing their listening.