In a surprise note to employees in late May, Snapchat issued another warning about how the company is falling victim to a challenging business environment. SNAP said things had gotten even worse in the thirty days since reporting disappointing earnings in April when it had revised its full-year revenue forecast lower.

Now, while there are tough macroeconomic trends in play, we’re skeptical that all of Snapchat’s woes can be pinned on rising inflation, supply chain disruption, and geopolitical instability. Our data suggest that it might be time for a little self-reflection by SNAP CEO Evan Speigel (at least when he’s not busy selling tens of millions of shares on the open market)

Watch our video to learn more. If you’d like to see even more data about 2022 digital media trends, feel free to reach out to me at tellmemore.nuvoodoo.com

–Roger