There are millions of podcasts on Apple’s platform. The average podcast episode attracts only 27 listeners/viewers per episode (as of December 2021). Part 2 of our research presentation all about podcasting includes interviews with nearly 1,500 14 – 54-year-olds across the US. This video will help you optimize when your marketing goal is podcast discovery. Find out which digital ad platforms the audience uses most and where listeners pay close attention to paid advertising.