A brand-new NuVoodoo Quick-Turn Study fielded just prior to Halloween 2021 supports the observation we made last week that people feel there’s more traffic on the road now than there was this summer. A fresh sample of 1,855 adults 18-64 nationwide tells the tale: about 40% perceive the traffic in their area has picked up since the summer. To take advantage of more drivers on the roads, the NuVoodoo marketing team is pleased to roll out marketing programs including digital billboards, digital transit shelters and other signs through which the advertising can be purchased programmatically – the way we manage all of our digital campaigns for radio stations. The new three-letter acronym to know is OOH, for out-of-home. These new digital assets allow us to focus on hot zips to establish a dominating presence in the parts of the metro where meters are placed or diaries fall. Then we geo-fence every billboard, transit shelter and other out-of-home asset, so that when people and their smartphones pass within the confines of the geo-fence we are able to build frequency by retargeting devices that match the station demographics.