In early February, Facebook took a big earnings hit, and its parent company Meta’s stock tanked!. It blamed Apple. Warning how that company’s recent security measures would cost $10 billion dollars in lost advertising in 2022.

Facebook’s admission is the most concrete data point so far about Apple’s App Tracking Transparency feature, and its impact on the advertising industry, In a blink of an eye, targeting and tracking capabilities on iOS devices transitioned — from Opt-out to opt-in. And that changed EVERYTHING

So, how are consumers feeling about ad tracking in 2022?
And given all the other negative publicity overshadowing Facebook and Instagram, are users abandoning those platforms for something else?

See results from NuVoodoo’s January Media Study