NuVoodoo QuickTake – Nielsen Wearables to Replace Up to 75% of Pager-Like Meters by End of 2022

Nielsen Audio rolled out its new wearables as meter replacements, which it plans to begin phasing into the ratings starting this month. New “wearables” homes are expected to be recruited to replace up to 75% of existing panelists carrying legacy PPM technology by the end of the year. We’ve assembled NuVoodoo’s team of research experts and marketing gurus to give us their feedback and opinion.