We’re preparing to share the 19th NuVoodoo Ratings Prospect Study with the industry on February 16th at 1 PM EST, 10 AM PST. Go to nuvoodoo.com/webinars to reserve your spot. Watch this preview to get a first look at our January data.

The percentage of ratings prospects in our sample has remained remarkably consistent over the course of 19 semi-annual listening studies. RPS “Yes” listeners drop slightly to around 18% of all study participants since we asked last in June 2021, and RPS 60’s hold steady at 7%. These are rating prospects who listen for an hour or longer each day

Remember, unlike out there in the real world, our total research sample is inherently survey friendly – already drawn to compensated research studies
Even so, when we describe what’s involved in becoming a rating participant
Better than eight in ten want no part of it, and are classified here at RPS “No’s”