Ratings Prospects Study XX Webinar. The Research Silver Bullet You Need to Slay the ‘Wearable’ Wolf
January 16, 2023
NuVoodoo’s Ratings Prospects Study XX was our largest yet! Over 5,000 screened and compensated respondents, including one thousand past, current, and likely future panelists, participated in this, our 20th semi-annual radio listening study. We’ve modeled our respondent recruiting in parallel to how a ratings company places meters, right down to the type of wearable selected: pendant, clip, or wristband. Then, we asked dozens of questions about radio listening, digital & media consumption, and contesting.