This Is the New Nielsen Wearable That 1,000+ Ratings Prospects Selected by a 2:1 Margin Over Others

Webinar Sneak Peak: In this video we’ll project which one device most a plurality of panelists will choose when Nielsen places wearable people meters into their homes.

NuVoodoo’s Ratings Prospects Study XX is our largest yet! Over 5,000 screened and compensated respondents, including one thousand past, current, and likely future panelists, participated in this, our 20th semi-annual radio listening study. We’ve modeled our respondent recruiting in parallel to how a ratings company places meters, right down to the type of wearable selected: pendant, clip, or wrist band. Then, we asked dozens of questions about radio listening, digital & media consumption, and contesting.

In this