Author Archive
Leigh Jacobs
There’s been a lot of buzz in the past week about Facebook throttling back publisher content in News Feeds. Facebook’s explanation of the change is that “friends and family come first.” Some will complain that the change is another attempt to move more businesses over to paid posts. But, it was revealed this spring “that…
Read MoreFor Conservative-leaning talk stations, what brings station communities together is pretty obvious. For NPR, it’s also obvious (though in a different direction). While it varies for different music radio formats and stations, the starting point is pretty consistently that listeners like the music the station plays. In terms of finding a way for a music…
Read MoreWe used to do music research on the phone for shorter tests (like callout) and in person for longer tests (like auditorium tests). Respondents for those auditorium tests were recruited on the phone, because everyone had a home phone and because people were at least somewhat tolerant about being called (interrupted) on their home phones…
Read MoreWe thought it was amazing that when we asked over two thousand Millennials, ages 14-29, across all PPM markets to rate a variety of news sources for trust, that the top 7 were all legacy news outlets. Facebook and Huffington Post show up nearly tied for eighth, both outpaced by Fox News among 14-17’s. Were…
Read MoreThere’s a moment in season 6 of Mad Men, where Draper’s neighbor Dr. Rosen is leaving a dinner with Don and his wife to attend to an emergency at the hospital. Draper is envying Rosen’s life-saving career as a doctor, but Rosen points out the similarity in their jobs as he departs, observing, “People will…
Read MoreWhat would you be doing today if you’d been the one who’d paid 2.5 million dollars in 2013 for “mini-fleet” of two New York City taxi medallions? Three years later, a 2-medallion “mini-fleet” is listed on nycitycab.com for 1.2 million dollars. Uber and its imitators have put the hurt on the taxi business in NYC.…
Read MoreIf you filled in “Huh! Yeah!” you’re remembering a single from 1970 or a Seinfeld episode from 1994. But the response in this case is not, “Absolutely nothing!” While there are lots of tools available to programmers today to help them gain insight into which new songs are going to be hits in the near…
Read MoreWe know that radio’s been losing ground in morning at-home usage for years. Many of us remember our moms having a radio on in the kitchen when we were getting ready for school. But, what if you’re a member of the more recent generation – the generation where the kitchen radio has been replaced by…
Read MoreAs PD’s and managers at radio stations we talk about how listeners connect with our stations. We strive to create programming that engenders long listening occasions. We worry about minimizing tuneout. In the study of over 2000 Millennials, ages 14-29, that NuVoodoo unveiled last month we asked these 14-29’s whether they rarely change stations or…
Read MoreIn the radio business we talk regularly about how people use music radio to discover new music and new artists. Some major market PD’s are invited to talk to developing artists or sit in on recording sessions. It’s the dance between records and radio that’s been going on for over a half century. As teens…
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