Author Archive

Leigh Jacobs

What Do Facebook’s Latest Changes Mean for Your Station?

By Leigh Jacobs / July 5, 2016

There’s been a lot of buzz in the past week about Facebook throttling back publisher content in News Feeds. Facebook’s explanation of the change is that “friends and family come first.” Some will complain that the change is another attempt to move more businesses over to paid posts. But, it was revealed this spring “that…

Read More

What Brings Your Station’s Community Together?

By Leigh Jacobs / June 27, 2016

For Conservative-leaning talk stations, what brings station communities together is pretty obvious. For NPR, it’s also obvious (though in a different direction). While it varies for different music radio formats and stations, the starting point is pretty consistently that listeners like the music the station plays. In terms of finding a way for a music…

Read More

Interruption Research Doesn’t Work Any Better Today Than Interruption Marketing

By Leigh Jacobs / June 20, 2016

We used to do music research on the phone for shorter tests (like callout) and in person for longer tests (like auditorium tests). Respondents for those auditorium tests were recruited on the phone, because everyone had a home phone and because people were at least somewhat tolerant about being called (interrupted) on their home phones…

Read More

How Do People Feel When They Experience Your Station?

By Leigh Jacobs / June 13, 2016

We thought it was amazing that when we asked over two thousand Millennials, ages 14-29, across all PPM markets to rate a variety of news sources for trust, that the top 7 were all legacy news outlets. Facebook and Huffington Post show up nearly tied for eighth, both outpaced by Fox News among 14-17’s. Were…

Read More

People Will Do Anything to Alleviate Anxiety

By Leigh Jacobs / June 6, 2016

There’s a moment in season 6 of Mad Men, where Draper’s neighbor Dr. Rosen is leaving a dinner with Don and his wife to attend to an emergency at the hospital. Draper is envying Rosen’s life-saving career as a doctor, but Rosen points out the similarity in their jobs as he departs, observing, “People will…

Read More

Want a Different Punchline? Wrecked ‘em? I Nearly Killed ‘em!

By Leigh Jacobs / May 31, 2016

What would you be doing today if you’d been the one who’d paid 2.5 million dollars in 2013 for “mini-fleet” of two New York City taxi medallions? Three years later, a 2-medallion “mini-fleet” is listed on nycitycab.com for 1.2 million dollars. Uber and its imitators have put the hurt on the taxi business in NYC.…

Read More

Music Research: What is it Good for?

By Leigh Jacobs / May 23, 2016

If you filled in “Huh! Yeah!” you’re remembering a single from 1970 or a Seinfeld episode from 1994. But the response in this case is not, “Absolutely nothing!” While there are lots of tools available to programmers today to help them gain insight into which new songs are going to be hits in the near…

Read More

Morning Radio and Millennials

By Leigh Jacobs / May 16, 2016

We know that radio’s been losing ground in morning at-home usage for years. Many of us remember our moms having a radio on in the kitchen when we were getting ready for school. But, what if you’re a member of the more recent generation – the generation where the kitchen radio has been replaced by…

Read More

Radio: Vibrant Brands or Music Appliance?

By Leigh Jacobs / May 9, 2016

As PD’s and managers at radio stations we talk about how listeners connect with our stations. We strive to create programming that engenders long listening occasions. We worry about minimizing tuneout. In the study of over 2000 Millennials, ages 14-29, that NuVoodoo unveiled last month we asked these 14-29’s whether they rarely change stations or…

Read More

Millennials & Music Discovery

By Leigh Jacobs / May 2, 2016

In the radio business we talk regularly about how people use music radio to discover new music and new artists. Some major market PD’s are invited to talk to developing artists or sit in on recording sessions. It’s the dance between records and radio that’s been going on for over a half century. As teens…

Read More