Father hugs his depressed teenage daughter wearing headphones

In the study we presented at Morning Show Boot Camp (1000 morning show listeners 18-49 across all PPM markets), we wanted to get an idea of what kind of morning show people were looking for given the unusual nature of 2020. Even in “normal times,” we know a portion of morning radio listeners are looking…

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Smiling young businessman changing music stations while driving

During our session at Morning Show Boot Camp last week, we were asked what advice we have for morning talent. Carolyn and I answered off the cuff, but thought we’d take this opportunity to write a complete answer to the question, “What are the most important things morning shows should be doing today?” Stay relevant…

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Radio dj

There’s simply been nothing “normal” to discuss about much of anything since the middle of March. When we were asked to present at this year’s virtual Morning Show Boot Camp, which happens next week (9/23-24), our brains immediately went to trying to put some quantitative numbers behind the anecdotes that swarm around discussions of morning…

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girl listening to music

Back during the introduction of PPM (when it was a partnership between Arbitron and Nielsen), some of us fretted about quarter hours that could be lost because of headphone listening. Arbitron assured us that panelists would just have to use a dongle to connect their audio source to the meter and then plug their headphones…

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NuVoodoo Consumer Insights is live and ready. It’s a sales-focused research solution that collects local samples quickly in markets of all sizes to help get meetings and close deals with prospective advertisers. Our research operations team sets up the output in a custom dashboard with presentation-ready results: as the sample fills up, you can literally…

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Business team in the city

An enlightening part of preparing for our recent webinar for RAB members was surveying that group of sales professionals about what they do and what help they need. In all, some 259 radio sales professionals gave us feedback. Despite their frustration with having to prove to prospects over and over again that people really DO…

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Business discussions

An abundance of thanks to our friends at the RAB for a great session on our NuVoodoo webinar last week as part of their ongoing Open for Business series. We were solidly focused on radio sales efforts for this webinar, fueled by consumer insights gathered in our daily interviews conducted to keep track of coronavirus…

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Working during quarantine

This time NuVoodoo has spun up a webinar to help folks on the sales side of the building. Marketing in the New Abnormal for radio sales professionals is this Wednesday, August 12 at 1 PM Eastern as part of the RAB’s ongoing Open for Business webinar series. In about 30 minutes, Carolyn Gilbert and I…

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Business people working together and wearing face masks

Less than two months ago, people in the Northeast U.S. were likely to be the most cautious about venturing outside their homes amidst the coronavirus. But, a week’s worth of 12,247 interviews, July 20-26, shows those in the Northeast only slightly less relaxed than those in the Midwest (part of the on-going testing that NuVoodoo…

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business women wearing a hygienic face mask while work with laptops in the coworking space.

Remember February? Heck, remember June? Even in the hard-hit northeast, states were allowing more latitude to citizens. Folks were enjoying occasional meals out, visiting with friends, anticipating a return to some greater degree of normalcy. On June 16, extreme concern about coronavirus had dropped to just 30% in the daily testing NuVoodoo began on March…

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