Posts by Leigh Jacobs

Gerrymandering & Music Test Samples

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

Read More

Why Contests Are So Important

Though contests fall far behind delivering great music or entertaining personalities as primary reasons listeners choose one station over another overall, contests are of substantially greater interest to … likely ratings participants.

Read More