Posts by Leigh Jacobs

How Many People Have You Delighted Today?

As you increase the depth of what you know about your listeners, your palette of attitudes and ideas to reflect becomes bigger and richer, meaning that you have more ways to touch more of your audience in a given day… increasing the likelihood that you can pleasantly surprise them every day.

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Weaponizing the Weather

“With NuVoodoo First-Alert Weather Branding, we can limit client campaign exposure to Nielsen hot Zips, and deploy budget only when those Zips have a threat of severe weather in the forecast.”

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Got Radio?

We know from our Ratings Prospects Studies that severe weather causes listeners to tune in and/or switch stations. And this hurricane season will again test the resourcefulness of citizens, emergency responders and broadcasters.

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Who Monitors Social Media Posts for Your Station?

Who decides what gets posted at your station(s)? Who monitors which posts get good reactions and which don’t? Who from the station responds to the comments? Who critiques the posts and comments? It may not seem very important, but everything the station posts on Social Media is important content representing vital interactions with listeners.

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