Posts by Leigh Jacobs

Writing Business in the New Abnormal

About half our sample of radio sales pros predict that the overall economic recovery in the US and their markets is going to be slow. Perhaps not surprisingly, their outlook on business at their stations is a little brighter.

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Music Testing & Coronavirus

Knowing that AMT’s are going to be hard to complete this year and that budgets are stretched tight, we’ve announced the addition of OMTlite to the suite of NuVoodoo research products.

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Coronavirus: Getting Back to Normal Yet?

At a time when we’re all getting tired of restrictions and the routine imposed by restrictions, content will burn faster than ever. The specific content recommendations we published recently showed greater interest in advice from medical experts than from government officials. And, of course, original content from your station with experts from your area is always a good call.

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