Posts by Leigh Jacobs

Coronavirus: Getting Back to Normal Yet?

At a time when we’re all getting tired of restrictions and the routine imposed by restrictions, content will burn faster than ever. The specific content recommendations we published recently showed greater interest in advice from medical experts than from government officials. And, of course, original content from your station with experts from your area is always a good call.

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Making Coronavirus Coverage Count

We continue to ask respondents what coronavirus-related programming they want on the FM music stations they listen to most. We weren’t surprised by the results from nearly 2,200 respondents, ages 16-54 last week that placed the potential for breaking news about medical advancements at the top of the ranking.

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COVID-19 Recovery Messaging

In addition to continuing to track concern about the virus and attitudes toward reopening the economy, we’ve started researching attitudes about brands and advertising in the pandemic.

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