Posts by Leigh Jacobs

Who’s NOT on Social Media Every Day?

We hear all the time about people who decide they’re going to limit or stop their use of Social Media. This time around we wanted to make sure we quantified just how many folks have actually managed to swear off and avoid daily Social Media usage.

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Headphones vs Smart Speakers

Until or unless Nielsen solves capturing headphone/earbud listening for PPM, however, it’s probably for the best that radio may be addled among those listening on those teeny, very personal speakers.

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Serving the Audience

Over the years radio has spent a lot of time ridding stations of potential tune-outs, but far less time considering what could be potential tune-ins; in effect, new ways to serve listeners.

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