Posts by Leigh Jacobs

Serving the Audience

Over the years radio has spent a lot of time ridding stations of potential tune-outs, but far less time considering what could be potential tune-ins; in effect, new ways to serve listeners.

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Gerrymandering & Music Test Samples

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

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