Author Archive

Leigh Jacobs

Business people working together and wearing face masks

Selling Radio in the New Abnormal

By Leigh Jacobs / August 3, 2020

Less than two months ago, people in the Northeast U.S. were likely to be the most cautious about venturing outside their homes amidst the coronavirus. But, a week’s worth of 12,247 interviews, July 20-26, shows those in the Northeast only slightly less relaxed than those in the Midwest (part of the on-going testing that NuVoodoo…

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business women wearing a hygienic face mask while work with laptops in the coworking space.

Coronavirus & Radio Sales: Is “Normal” Any Closer?

By Leigh Jacobs / July 27, 2020

Remember February? Heck, remember June? Even in the hard-hit northeast, states were allowing more latitude to citizens. Folks were enjoying occasional meals out, visiting with friends, anticipating a return to some greater degree of normalcy. On June 16, extreme concern about coronavirus had dropped to just 30% in the daily testing NuVoodoo began on March…

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Woman with piggy coin bank

S-t-r-e-t-c-h-i-n-g Promotional Budgets for Fall

By Leigh Jacobs / July 20, 2020

In our recent NuVoodoo webinar, “Marketing in the New Abnormal,” along with a look at how listeners’ lives are changing through the pandemic, we dived deep into all aspects of contesting. Knowing that budgets for contesting this fall will be stretched tight (or non-existent), we focused on ways to make the most of whatever resources…

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Music Testing & Coronavirus

By Leigh Jacobs / July 13, 2020

Thanks to all those who attended the latest NuVoodoo webinar last Wednesday, “Marketing in the New Abnormal.” If you weren’t able to attend, a recording of the webinar lives at NuVoodoo.com/webinars. During the webinar we presented a trove of data concerning how people are feeling about their lives in this uncertain time and how to…

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Did Music Tastes Shift During Coronavirus?

By Leigh Jacobs / July 6, 2020

We’re getting ready to present data from NuVoodoo Ratings Prospects Study XVI, fielded in late June, along with insights gained from our ongoing studies concerning the coronavirus. With so many people adopting different routines since March, it’s natural to believe that their music tastes might have changed. So, we asked the 3,700+ respondents, ages 14-54,…

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Marketing & Contesting for Fall 2020

By Leigh Jacobs / June 29, 2020

With a holiday weekend between now and then, at NuVoodoo we’re hard at work on our July 8 webinar: Marketing in the New Abnormal. Along with insights gleaned from the on-going coronavirus tracking studies we’ve been conducting since March 9, we’ll be incorporating data from our just-completed Ratings Prospects Study XVI. The new study incorporates…

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Marketing & Contesting for Fall 2020

By Leigh Jacobs / June 29, 2020

With a holiday weekend between now and then, at NuVoodoo we’re hard at work on our July 8 webinar: Marketing in the New Abnormal. Along with insights gleaned from the on-going coronavirus tracking studies we’ve been conducting since March 9, we’ll be incorporating data from our just-completed Ratings Prospects Study XVI. The new study incorporates…

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Welcome to Marketing in the New AbNoRmaL

By Leigh Jacobs / June 22, 2020

Confronting the uncertainty of the months ahead is critical to radio’s survival. This fall, advertisers and agencies will grow increasingly selective about who “gets on the buy,” and the pressure to deliver ratings will be intense. At the same time, managers and programmers will be faced with budget constraints and fewer resources to get the…

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Welcome to Marketing in the New AbNoRmaL

By Leigh Jacobs / June 22, 2020

Confronting the uncertainty of the months ahead is critical to radio’s survival. This fall, advertisers and agencies will grow increasingly selective about who “gets on the buy,” and the pressure to deliver ratings will be intense. At the same time, managers and programmers will be faced with budget constraints and fewer resources to get the…

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Coronavirus: Getting Back to Normal Yet?

By Leigh Jacobs / June 15, 2020

On the positive side, we’re seeing the lowest levels of extreme concern about the coronavirus in our on-going NuVoodoo tracking that we’ve seen since mid-March. The three-day snapshot shown here from June 8-11 puts extreme concern at just 32% overall – though as high as 48% in the Northeast and as low as 22% in…

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