Author Archive

Leigh Jacobs

You Research the Bricks. How’s the Mortar?

By Leigh Jacobs / July 14, 2015

Years ago music research was a secret weapon for stations in larger markets.  Those early music tests were often counter-intuitive for programmers – this can’t be right, a song that’s a big hit has terrible scores … a stiff has great scores.  Stations that took the information to heart and used it to re-engineer their…

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Everyone Knows It’s Whimsy

By Leigh Jacobs / July 13, 2015

How do music radio stations and morning shows fare against Social Media when it comes to importance in daily lives of consumers? When we asked over 2100 respondents across all PPM markets in the most recent NuVoodoo Ratings Prospect Study, the results were drawn across generational lines. With any 25+ demo slice, their favorite music…

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What’s the Better Contest Prize?

By Leigh Jacobs / July 7, 2015

We’ve shown previously that most likely ratings participants respond positively to radio station contests.  So, contesting remains an important component in any programming and marketing team’s toolset.  The challenge is building a contest that will influence listener behavior (and, more to the point, ratings-participant behavior) while not spending any more than necessary. In our most…

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Dating for Data

By Leigh Jacobs / July 6, 2015

We’ve noted in the past that one of the great things about those who are most likely to end up in PPM panels is that they’re the kind of people who over-index on the belief that contests add to their enjoyment of a station. If you’re the kind of person who’ll participate in an intrusive…

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The Political Implications of PPM

By Leigh Jacobs / June 30, 2015

Our past and current NuVoodoo Ratings Prospects studies seek to smoke out the differences between regular research respondents and those for whom the value proposition of a few dollars per meter per week in exchange for the deep commitment of everyone in the household carrying a meter and staying compliant with the requirements imposed on…

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How Do You Choose the Music?

By Leigh Jacobs / June 29, 2015

Many PD’s spend hours every day generating the music logs for their stations, working to make every quarter hour as good as it possibly can be, given the competing interests of rotations, vertical and horizontal replays, artist separation, sound coding and the like. Additional hours are spent every week reviewing research and other intel on…

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Weenie & the Butt vs. Crazy Ira & the Douche

By Leigh Jacobs / June 23, 2015

Radio morning shows have gotten a bad rap on TV with parodies like Family Guy’s “Weenie & the Butt” and “Crazy Ira & the Douche” on Parks & Recreation.  But, the correlation between having a favorite morning show and spending more time with radio means that developing a strong morning show should be a priority…

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