In this year’s NuVoodoo Ratings Prospects Study we asked respondents about several dozen positioning statements and slogans used on stations around the country.  Here we’ll isolate a sampling of statements and slogans as rated by (mainly women) who are P1 to an AC.  We’ll also disclaim that it’s a national sample and that the results…

At the beginning of this year, referring to data from our 3rd NuVoodoo Ratings Prospects Study, we showed that the landline telephone has become a less relevant place to search for respondents when conducting research for radio.  While landline enjoyed near ubiquity to reach US consumers as recently as the year 2000, penetration today has…

It’s exciting when you see a friend from outside the radio business post about radio on Social Media. With all the buzz about new media, reminders of radio’s continuing relevance are wonderful. So, this post from a non-radio friend in the Philly area, female age 27, caught our eye: Thank you to Elvis Duran and…

If you’re watching the ratings and reading other radio pundits you’d be likely to believe that this is a bad time to be in the spoken word business in radio.  If you’re looking for ratings performance on talk stations in most markets, you’ll need to start by scrolling down toward the bottom of the rankings. …

Within our world of radio, it would have been a wonderful job for Gilda Radner’s Saturday Night Live character, Emily Litella, to ask “What’s all this fuss I keep hearing about Voltaire on the radio? Sure, he was the French philosopher who said, ‘Anything that is too stupid to be spoken is sung.’ That might…

Many of us accept that radio’s role in the music discovery process for consumers is pretty much assured for some time far into the future.  For so many years radio was the primary, if not only place for a large percentage of consumers to hear new music releases for free – and to experience these…

Not that many years ago the prescription for higher radio station ratings was to call Filmhouse, pay them for one of their successful syndicated TV commercials, buy 400 GRPs per week for 4-6 weeks and wait confidently for higher numbers when the book came out months later. While that heavy TV strategy might still work…

Having a bunch of ads, occasional grocery coupons, movie listings, notices of who died yesterday, yesterday’s closing stock prices, a handful of blog posts and a round-up of yesterday’s news printed out and delivered to your door made sense for many of us in the not-too-distant past.  Many newspaper editorial departments believed that it was…

A few managers and programmers continue to deny that Pandora and its peers are competitors for radio. We’re wondering how many quarter hours they need to lose to these new sources before they begin treating them as competition. Not that many years ago in our work with television stations we’d encounter station managers who didn’t…