Author Archive

Leigh Jacobs

Coronavirus Coverage: What Should be On the Air?

By Leigh Jacobs / March 23, 2020

NuVoodoo started tracking concern levels regarding the novel coronavirus pandemic on Monday, March 9. We’re collecting interviews nationwide among 16-54 year-olds at the rate of about 3,000 per day. During this time, we’ve watched the percentage who are “extremely concerned” grow from 14% when we started on March 9 to 36% as I’m typing this…

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Coronavirus & Radio

By Leigh Jacobs / March 16, 2020

While the second installment of our spring webinar series, 2020: New Technology & A New Way to Play the Ratings Game, launches on Monday, March 16 (register at nuvoodoo.com/webinars), the more urgent thing on minds around the world is the COVID-19 Coronavirus. In a now on-going nationwide study, NuVoodoo is tracking concern about the spread…

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New Ways to Play The Ratings Game

By Leigh Jacobs / March 9, 2020

The second installment of our spring webinar series, 2020: New Technology & A New Way to Play the Ratings Game, launches on Monday, March 16. PJ Kling and I will get deep into the data for insights on: What happens to broadcast radio usage when listeners have a connected car? Smart Speakers: Still growing? Any…

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Talk Show Tuneout

By Leigh Jacobs / March 2, 2020

NuVoodoo Ratings Prospects Study Fifteen incorporated the opinions of nearly four thousand 14 to 64 year-olds. A recording of the first webinar in our spring duo, 20 Things to Put Your Station on Top of the 2020 Ratings, lives on our website. Meanwhile, we’re busy preparing the second installment to launch on Monday, March 16.…

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Speaker and smartphone on wood background

Our Next Webinar and Talk Show Tuneout

By Leigh Jacobs / March 2, 2020

NuVoodoo Ratings Prospects Study Fifteen incorporated the opinions of nearly four thousand 14 to 64 year-olds. A recording of the first webinar in our spring duo, 20 Things to Put Your Station on Top of the 2020 Ratings, lives on our website. Meanwhile, we’re busy preparing the second installment to launch on Monday, March 16.…

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Changes in Social Media?

By Leigh Jacobs / February 17, 2020

A major reason we complete two NuVoodoo Ratings Prospects Studies every year is to keep tabs on changes in Social Media. In Ratings Prospects Study Fifteen fielded last month we noted some shifts in young end usage of the major platforms that we’re reporting in the first installment of our spring webinar series: 20 Things…

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Headphones: Noise Canceling or Ratings Canceling?

By Leigh Jacobs / February 10, 2020

In NuVoodoo Ratings Prospects Study Fifteen we’ve again dived deep to look at at-work listening habits. In this new study we’ve included a group of 55-64’s as part of a sample of nearly 4,000 respondents, representing four generations. And while Generation Z is just entering the workforce as Baby Boomers are starting to retire, there…

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How Many Are Addicted to Radio in 2020?

By Leigh Jacobs / February 3, 2020

For our latest NuVoodoo Ratings Prospects Study – our fifteenth – we’ve updated our information about addiction to devices and services. And since some managers are finding opportunity in serving Baby Boomers, this new study includes a proportional group of nearly eight hundred 55-64’s (and pushes our total sample to nearly 4,000 respondents). Though we’ll…

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Who’s NOT on Social Media Every Day?

By Leigh Jacobs / January 27, 2020

Folks have come to expect that we’ll update the numbers we’ve been collecting concerning Social Media usage with each new NuVoodoo Ratings Prospects Study – and our latest study is no exception. We’ve got fresh data including daily and compulsive use of TikTok and Twitch in our new data set. We’ll cover that news as…

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Rigged Radio Station Contest Perceptions & New Webinars

By Leigh Jacobs / January 20, 2020

We’re busy crunching the numbers on NuVoodoo Ratings Prospects Study XV and getting ready for the first installment of our spring webinar series: 20 Things to Put Your Station on Top of the 2020 Ratings, kicking off on Thursday, February 13. Register for any of three sessions at nuvoodoo.com/webinars. While this new sample comprises nearly…

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