Author Archive

Russ Gilbert

Will Bots Kill Your Station’s Digital Ad Campaign?

By Russ Gilbert / May 13, 2019

This week’s post comes from the keyboard of NuVoodoo EVP/Marketing, Mike O’Connor. Are you using digital media to promote your station contest this spring? Google and YouTube have stepped up their enforcement of ad-policy violations with automated bots – and radio has inadvertently fallen into the cross-hairs. The crackdown started in March and has affected…

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