Author Archive

Russ Gilbert

YouTube’s Ratings Impact – Can It Deliver Like An Old School TV Buy?

By Russ Gilbert / May 22, 2019

In our ongoing NuVoodoo studies of the best ways to reach those likely to participate in the ratings, YouTube has enjoyed spectacular growth over the past few years. Not only do its weekly, daily and chronic (multiple daily occasions) usage levels rival those of Facebook and Instagram among the PPM and diary-inclined, but YouTube has…

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Will Bots Kill Your Station’s Digital Ad Campaign?

By Russ Gilbert / May 13, 2019

This week’s post comes from the keyboard of NuVoodoo EVP/Marketing, Mike O’Connor. Are you using digital media to promote your station contest this spring? Google and YouTube have stepped up their enforcement of ad-policy violations with automated bots – and radio has inadvertently fallen into the cross-hairs. The crackdown started in March and has affected…

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