Author Archive

Russ Gilbert

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5 Things We’ve Learned Producing Virtual Events

By Russ Gilbert / May 5, 2021

Learning these lessons was neither cheap nor easy. Our digital roadmap for 2020 and what we ended up doing were not exactly similar.  Like everyone, we had to throw out our plan in March when it became clear the world was shutting down and pivot as fast as we could towards products and ideas that…

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Good News for Radio

By Russ Gilbert / June 5, 2020

Today’s jobs report from the Bureau of Labor Statistics is a very hopeful sign for radio. Wall Street analysts had expected a decline of 8.3 million jobs and anticipated an unemployment level 19.5% for the month of May. Instead, nonfarm payrolls actually rose by 2.5 million and the unemployment rate fell to 13.3%. Much of…

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Why At-Work Imaging, Contesting and Marketing (At Some Point) Matters More Than Ever

By Russ Gilbert / April 6, 2020

This week’s post comes from Mike O’Connor, marketing guru at NuVoodoo: The COVID-19 Outbreak has upended your listeners’ lifestyles and very likely their terrestrial radio listening along with it. As a service to our friends in the industry we love, we’re putting actionable intel into your hands as fast as possible, to help you stay…

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Radio Programming & Coronavirus: What Can You Do?

By Russ Gilbert / March 30, 2020

You’ve probably seen the meme detailing the sacrifice we must all make, akin to our grandparents’: But Radio doesn’t get that luxury. There is no “sitting on the couch” version of adjusting to this new (hopefully temporary) normal. Over the years, Radio has struggled to defend what were once key footholds: TV news shows supplanted…

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NuVoodoo Media Study: COVID-19 and Radio

By Russ Gilbert / March 13, 2020

As the situation with COVID-19 evolves, Radio’s role is even more important than usual. In an effort to keep the industry informed, NuVoodoo will be tracking both the awareness and concern of Americans, and their usage and dependence on media — especially radio — during this unusual time. NuVoodoo will be generating thousands of interviews over the…

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The Kind of Feedback You Want…

By Russ Gilbert / February 24, 2020

In NuVoodoo Ratings Prospects Study Fifteen we asked about the most desirable elements to have in a radio station direct mail piece. We showed the details in the first installment of our spring webinar series that we finished up last week. If you missed it, a recording of 20 Things to Put Your Station on…

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Our Annual PD Salute

By Russ Gilbert / December 2, 2019

Every year the Thanksgiving holiday brings us together with (non-radio) family and friends and reminds us just how odd our business can sound to folks. We’ve written about describing diaries to non-radio people – folks trying to remember their listening for a week and writing it all down in a pamphlet. Of course, this leads…

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Bringing Back At-Work Digital Listeners

By Russ Gilbert / July 29, 2019

We’re in the midst of three opportunities to sit in on the first installment of the NuVoodoo fall webinar series. This first entry is “How To Win The Workplace War In 2019,” based on our latest Ratings Prospects Study of over 3,000 respondents across all PPM markets. Last week we showed that 60% of the…

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NuVoodoo’s Ratings IQ Game Show: People Really Win!

By Russ Gilbert / June 10, 2019

Congratulations to Jake Swesey of Cumulus and Bob Neumann of iHeart for winning $20 and $100 gift respectively. They’re the winners in the first of two chances to play Million Dollar Media’s Instant Win Game attached to interactive webinars showing data from NuVoodoo Ratings Prospects Study 13 from earlier this year. Attendees of our final…

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YouTube’s Ratings Impact – Can It Deliver Like An Old School TV Buy?

By Russ Gilbert / May 22, 2019

In our ongoing NuVoodoo studies of the best ways to reach those likely to participate in the ratings, YouTube has enjoyed spectacular growth over the past few years. Not only do its weekly, daily and chronic (multiple daily occasions) usage levels rival those of Facebook and Instagram among the PPM and diary-inclined, but YouTube has…

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