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Author Archive
Russ Gilbert
In the radio industry, we are ((cough)) perhaps more accustomed than most to making business decisions based on numbers where the methodology for collecting and reporting them are, shall we say, not transparent. That’s more and more common in the digital space as well where email opens are getting less and less reliable across the…
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Disruptive technology rolling out at high speed has been the norm for the last 40 years. Yes, it’s scary for good reason, and yes, it’s going to cost a lot of people their jobs, but the “Bone crushing change” doesn’t mean there’s nothing on the other side. Napster and digital music were going to kill…
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T’is the Season for radio stations to decide if and when to jettison their regular formats in favor of Christmas music, brands to gear up for Black Friday and the holiday season, and enough email blasts, sms messages, and push notifications telling us about incredible holiday savings to crash Twitter, (not that it’s hard to…
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As fun as it is risking life and limb to re-enact the Hunger Games each year at America’s retail outlets on Black Friday, for some reason an increasing number of Americans prefer shopping online from the safety and comfort of their homes (for thoughts on that, see our In the kNOW article this month). Here…
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Huck Finn is one of the oldest music festivals in Southern California, harkening all the way back to those bygone days of 1976. NuVoodoo first started working with the Huck Finn crew during the pandemic, when we streamed a ticketed all-virtual event in lieu of the usual in-person show. Naturally when it came time to…
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Despite having launched hundreds of websites over the years, it’s still possible for us to get geeked about certain projects, especially if we’re talking about outer space. The Hipsetter Group is an agency in South Florida that represents NASA Astronauts as they move into fields beyond the final frontier. They came to us with a…
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Wise or not, America is reopening, ending mask mandates, and essentially returning to what was once loosely defined as “normal.” Even with pandemic restrictions loosening, (at least for the moment), it’s hard to deny that the media landscape has shifted dramatically in the time since we all learned words like “social distancing” and “hydroxychloroquine,” while…
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Events in Q1 2022 are more of a mixed bag than a trick-or-treater gets in a neighborhood featuring vegans, new age health nuts and that one awesome house that hands out the full-sized Snickers bars. No one is really tracking event statistics at the macro level, but anecdotally we had most of the Hollywood awards…
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Almost everyone’s seen the memes by now, but if not here are a few favorites: It seems a foregone conclusion for most people that with the spread of the Delta Variant our short lived “return to normalcy” will not be without some pretty major bumps in the road. We’ve already seen an uptick in inquiries…
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Learning these lessons was neither cheap nor easy. Our digital roadmap for 2020 and what we ended up doing were not exactly similar. Like everyone, we had to throw out our plan in March when it became clear the world was shutting down and pivot as fast as we could towards products and ideas that…
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