Author Archive
Russ Gilbert
You’d think someone vying for the highest position in the land would bother to do a simple A/B comparison when evaluating a platform for making an announcement at scale. Let’s try and matrix this out objectively: Feature AM Radio Twitter Scale Message delivered clearly to all listeners regardless of audience size. Seemed to fail after…
Read MoreIn the radio industry, we are ((cough)) perhaps more accustomed than most to making business decisions based on numbers where the methodology for collecting and reporting them are, shall we say, not transparent. That’s more and more common in the digital space as well where email opens are getting less and less reliable across the…
Read MoreDisruptive technology rolling out at high speed has been the norm for the last 40 years. Yes, it’s scary for good reason, and yes, it’s going to cost a lot of people their jobs, but the “Bone crushing change” doesn’t mean there’s nothing on the other side. Napster and digital music were going to kill…
Read MoreT’is the Season for radio stations to decide if and when to jettison their regular formats in favor of Christmas music, brands to gear up for Black Friday and the holiday season, and enough email blasts, sms messages, and push notifications telling us about incredible holiday savings to crash Twitter, (not that it’s hard to…
Read MoreAs fun as it is risking life and limb to re-enact the Hunger Games each year at America’s retail outlets on Black Friday, for some reason an increasing number of Americans prefer shopping online from the safety and comfort of their homes (for thoughts on that, see our In the kNOW article this month). Here…
Read MoreHuck Finn is one of the oldest music festivals in Southern California, harkening all the way back to those bygone days of 1976. NuVoodoo first started working with the Huck Finn crew during the pandemic, when we streamed a ticketed all-virtual event in lieu of the usual in-person show. Naturally when it came time to…
Read MoreDespite having launched hundreds of websites over the years, it’s still possible for us to get geeked about certain projects, especially if we’re talking about outer space. The Hipsetter Group is an agency in South Florida that represents NASA Astronauts as they move into fields beyond the final frontier. They came to us with a…
Read MoreWise or not, America is reopening, ending mask mandates, and essentially returning to what was once loosely defined as “normal.” Even with pandemic restrictions loosening, (at least for the moment), it’s hard to deny that the media landscape has shifted dramatically in the time since we all learned words like “social distancing” and “hydroxychloroquine,” while…
Read MoreEvents in Q1 2022 are more of a mixed bag than a trick-or-treater gets in a neighborhood featuring vegans, new age health nuts and that one awesome house that hands out the full-sized Snickers bars. No one is really tracking event statistics at the macro level, but anecdotally we had most of the Hollywood awards…
Read MoreAlmost everyone’s seen the memes by now, but if not here are a few favorites: It seems a foregone conclusion for most people that with the spread of the Delta Variant our short lived “return to normalcy” will not be without some pretty major bumps in the road. We’ve already seen an uptick in inquiries…
Read More