New Data: A Tease from NuVoodoo Ratings Prospects Study 17


The dates are set for the first NuVoodoo webinars of the New Year, kicking off on Thursday, February 11 at 1 PM Eastern. There are four opportunities to be on the livestreamed webinar so you can get answers to your questions on the spot; register at

We’re calling the webinar “How to Get Your Ratings From Here to Vaccinated,” as stations and the listeners and advertisers they serve are adapting … while we all wait for vaccines to allow lives to trend back toward normal. Again we’ve interviewed nearly 3,500 14-54’s across the tier of PPM markets to get to the bottom of the things you need to know to help put your radio station on top of the Nielsen ratings:

  • Work-from-home and workplace listening trends
  • National and local contests
  • Marketing messages that drive tune-in or boost TSL
  • Social and digital channels that move the needle
  • Podcasts, Smart Speakers & streaming

And Smart Speakers will again be a headline in the webinar. People have cut back on lots of things during the pandemic, but they’re still allocating dollars to home entertainment. Smart Speakers are an inexpensive entertainment enhancement and the penetration of devices has grown significantly while they’re spending more time at home.

Smart Speakers represent a critical link to increasing radio AQH by tapping into audio home entertainment. PPM market stations employing Total Line Reporting (TLR) can reap numbers by scripting it out so that listeners know what to say to get the station on their Smart Speakers. Of course, the stream they get has to be as solid as the on-air signal, appropriately processed and utterly foolproof to start up.

Among Smart Speaker users who regularly use their devices for audio entertainment, 2 in 5 are already spending at least 30 minutes a week streaming FM stations. Digital streaming platforms (DSP’s) like Spotify, Pandora, Apple Music and Amazon Music have a head start, but FM is in the game.

In the webinar we’ll dive deep in the data to show differences in perceptions and behavior as they vary across demos, ethnicities, usage levels and format preferences. We’ll also highlight the differences between those who’d say “yes” to Nielsen and those who would never participate in the radio ratings.

We’ll cover all the latest information in less than 40 minutes and then stay on as long as needed to answer questions from attendees. Register for any one of four sessions at