In this article, we share recent NuVoodoo study findings that rank how often B2B prospects use so-called “walled garden” digital apps (requiring logins) to help marketers optimize reach, frequency, and the return on digital ad campaign spend. Targeting B2B prospects presents unique challenges for digital marketers due to the distinct characteristics and behaviors of this…

Studies released by some pundits in the radio business extol that being “free” is why a plurality of listeners say they listen. Data from the latest NuVoodoo Ratings Prospects Study, our 24th, fielded last month and including responses from 3,188 people ages 14 to 64 nationwide, replicates that finding, but we think it’s important to…

Implementing geofencing can give B2B marketers a competitive edge. By offering real-time, location-based engagement, businesses can stand out from competitors who rely solely on traditional marketing methods. This innovative approach can help build brand awareness, strengthen relationships with potential clients, and position the company as a forward-thinking leader in the industry. Geofencing industry-specific business conferences…

A sign from the latest NuVoodoo study says the economy isn’t as strong as some economists might try to convince us. Data from our 24th Ratings Prospects Study, fielded last month and including responses from 3,188 people ages 14 to 64 nationwide, indicates people are still feeling the pinch of post-pandemic inflation. In times of…

In a recent NuVoodoo study of 688 business decision-makers, Loyalty Programs commanded the highest combined first-party B2B data capture potential, where 84% of respondents shared their contact information with companies in the past 6 months.  Social Media Platforms and Surveys or Feedback Forms rounded out the top 3.  Both channels have a combined capture potential…