The news that America’s most famous groundhog, Punxsutawney Phil, did not see his shadow arrived as this is being written – predicting an early spring. At the same time, America’s 146th most famous groundhog, Nielsen Ned, also failed to see his shadow, predicting that the spring ratings would start on March 28 – about seven…

In today’s fast-paced, ever-evolving digital marketing arena, understanding the nuances of marketing as it applies to specific audiences is more crucial than ever. NuVoodoo’s first media study of 2024  sheds light on one vital segment of the market: likely business decision-makers and digital B2B marketing. Our research goes beyond data collection, focusing on actionable insights…

We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we prepare to give clients first looks at the complete data before we release it more widely. It’s our way of giving back to a business we love and a future we’re very much invested in…

In the vast expanse of digital marketing, finding ways to connect directly and effectively with your audience is key. Geo-targeting, a technology that uses geographical locations to deliver content, is revolutionizing how event sponsors and brands engage with their target demographics. In this dive into geo-targeting, we’ll explore how it’s changing the game for event…

If email is part of your marketing strategy, you have likely heard that Google and Yahoo are implementing new sender requirements in February 2024. With spam rates reaching new highs, these privacy rules are meant to keep unsafe and unwanted emails from cluttering consumer’s inboxes. To avoid deliverability issues and keep your emails from landing…