The U.S. mobile advertising market is experiencing substantial growth, with increased spending and a proliferation of mobile ad formats, particularly video, social media, and text marketing. Spending on these formats has doubled or even tripled since 2017, reflecting rapid mobile innovations. The smartphone ad market nearly reached $70 billion in 2022. This trend reflects the…

In an era dominated by digital platforms, harnessing the potential of digital marketing is pivotal for businesses to connect with their audience and drive revenue. Yet, many companies falter, making common mistakes that hinder their efforts. This article will explore these pitfalls and provide data-driven solutions to guide businesses toward effective digital marketing strategies. Lack…

We talk with program directors and managers every day who are passionately concerned about the ratings and performance of their stations and spend significant resources and energy gathering insights into the preferences and feelings of their constituents. But, what if one of those listeners wanted to communicate with the station directly? We investigated this back…

If you’re confused about how to spend your mobile marketing dollars, you are not alone.  Advertisers often feel overwhelmed by the many strategies and tactics available for mobile marketing campaigns. From social media ads and in-app advertising to SMS marketing and hyperlocal GPS-dependent strategies, there are numerous options to choose from.  It helps to have…

Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” We’ll submit the emotional connection that radio can have with listeners – how we make people feel – is critical to building and maintaining…