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Leigh Jacobs
Music research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.
We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.
Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.
Notifying people in a database about programming they’re interested in or a promotion or event they might enjoy (liver night?) is what we do with databases.
Decades of AMT’s have left us with war stories to fill a book, but technology has rendered the methodology obsolete.
NuVoodoo’s Performance-Enhancing Digital Campaigns can help you find likely ratings participants and direct listening in your favor.
Agree or disagree: The radio stations you listen to are usually playing what you want when you tune in.
Our digital era forces us to think critically about the service we provide for listeners. What makes our station(s) and our business great for listeners?
We know radio is well thought of among Baby Boomers and Gen X, but what do Millennials and Gen Z believe?
If would-be contest players know your contests are legitimate, they’ll be more likely to play your games.