Author Archive

Leigh Jacobs

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Moneyball: Month One of PPM 3-Minute Ratings

By Leigh Jacobs / March 17, 2025

With the new three-minute listening thresholds in place, January 2025 PPM ratings were up 14% (against an expected 20% increase) compared to the January 2024 numbers according to Jon Miller, Nielsen VP Audience Insights. Miller explains the shortfall, citing there’s ongoing annual erosion to all linear media, radio included, of around 8%-9%. The Jon Miller…

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Woman looking at smartphone screen with interest

Moneyball: Opportunities in Ratings Methodology Changes

By Leigh Jacobs / March 10, 2025

We’re getting out first glimpses of the impact of Nielsen’s three-minute qualifier in PPM markets. Remembering that the real purpose of the ratings is to sell advertising, we can hope that the larger AQH numbers, the lift in adults 25-54, and the growth in afternoons and weekends will bring good news for sellers. There will…

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Radio host speaking with guest

Moneyball: Six Key Ideas for On-Air Talent

By Leigh Jacobs / March 3, 2025

Last week we wrote about presenting a research study at Country Radio Seminar 2025. We highlighted on-going listener interest in remote broadcasts and showed the large numbers who say they never see any local Country stations broadcasting live around their towns. Those data are based on a 1,500-person study of Country music fans ages 18-54…

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Event venue. Woman taking a picture of an event venue with her mobile phone.

Moneyball: News from CRS 2025 – GET OUT!

By Leigh Jacobs / February 24, 2025

We were in Nashville last week for Country Radio Seminar 2025 – and what a great event it is every year. RJ Curtis and his team put on a wonderful conference. Carolyn Gilbert and I were there to present a massive 1,500-person study of Country music fans that included nearly 1,200 Country radio listeners and…

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Nashville, Tennessee, USA skyline over the Cumberland River

Moneyball: A BIG Study Coming to Country Radio Seminar

By Leigh Jacobs / February 17, 2025

NuVoodoo will be in Nashville later this week for the Country Radio Seminar. While there we’ll present a massive 1,500-person study of Country music fans – including nearly 1,200 Country radio listeners. Respondents have a lot to say about where Country music is heading, how they’re connecting to the music, which sources they’re turning to…

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Moneyball: Are Listeners Ready for AI?

By Leigh Jacobs / February 10, 2025

The latest NuVoodoo national study includes the opinions of nearly 3000 respondents aged 14 and older. This means we have complete samples of Baby Boomers, Gen X, Millennials, and almost all of Gen Z. Three fourths of the sample is younger than Baby Boomers. Generation Alpha will start to show up in our sample in…

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Multiracial group of young people looking at smartphone while walking in the street

Moneyball: The Most Important Social Media Platforms

By Leigh Jacobs / February 3, 2025

NuVoodoo National Media & Marketing Study 25 represents the opinions of nearly 3000 respondents aged 14 and older. We have the entire Baby Boom and as much of the Silent Generation as we can get in a study conducted online, but three quarters of the sample is comprised of members of generations younger than Baby…

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Smiling young woman riding a bus listening to music

Moneyball: Where Radio Ranks for Music Discovery

By Leigh Jacobs / January 27, 2025

NuVoodoo National Media & Marketing Study 25 is out of the field. The sample is massive, and the demo is wider. We start at age 14, but this study has no top end. We have the entire Baby Boom and as much of the Silent Generation as we can get in a study conducted online,…

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Music being turned on, in the car.

Moneyball: The Battle for In-Car Listening

By Leigh Jacobs / January 20, 2025

We made a few changes when we fielded our first national study for 2025: NuVoodoo National Media & Marketing Study 25. The sample is still massive – over 2900 respondents – but the demo is wider. We still start at age 14. But instead of ending the sample at age 54, this one has no…

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Wooden cube 2024 to 2025 for target business for the upcoming year.

Moneyball: Are You Ready for 2025?

By Leigh Jacobs / January 13, 2025

With friends and colleagues and their families facing up to the devastation in parts of Southern California, it’s difficult to find a focus that doesn’t seem trivial or shallow. Perhaps it’s a reminder that stations are licensed to serve in the community interest. While many stations attract listeners primarily for a unique music mix, all…

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