Author Archive

Leigh Jacobs

Event venue. Woman taking a picture of an event venue with her mobile phone.

Moneyball: News from CRS 2025 – GET OUT!

By Leigh Jacobs / February 24, 2025

We were in Nashville last week for Country Radio Seminar 2025 – and what a great event it is every year. RJ Curtis and his team put on a wonderful conference. Carolyn Gilbert and I were there to present a massive 1,500-person study of Country music fans that included nearly 1,200 Country radio listeners and…

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Nashville, Tennessee, USA skyline over the Cumberland River

Moneyball: A BIG Study Coming to Country Radio Seminar

By Leigh Jacobs / February 17, 2025

NuVoodoo will be in Nashville later this week for the Country Radio Seminar. While there we’ll present a massive 1,500-person study of Country music fans – including nearly 1,200 Country radio listeners. Respondents have a lot to say about where Country music is heading, how they’re connecting to the music, which sources they’re turning to…

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Moneyball: Are Listeners Ready for AI?

By Leigh Jacobs / February 10, 2025

The latest NuVoodoo national study includes the opinions of nearly 3000 respondents aged 14 and older. This means we have complete samples of Baby Boomers, Gen X, Millennials, and almost all of Gen Z. Three fourths of the sample is younger than Baby Boomers. Generation Alpha will start to show up in our sample in…

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Multiracial group of young people looking at smartphone while walking in the street

Moneyball: The Most Important Social Media Platforms

By Leigh Jacobs / February 3, 2025

NuVoodoo National Media & Marketing Study 25 represents the opinions of nearly 3000 respondents aged 14 and older. We have the entire Baby Boom and as much of the Silent Generation as we can get in a study conducted online, but three quarters of the sample is comprised of members of generations younger than Baby…

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Smiling young woman riding a bus listening to music

Moneyball: Where Radio Ranks for Music Discovery

By Leigh Jacobs / January 27, 2025

NuVoodoo National Media & Marketing Study 25 is out of the field. The sample is massive, and the demo is wider. We start at age 14, but this study has no top end. We have the entire Baby Boom and as much of the Silent Generation as we can get in a study conducted online,…

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Music being turned on, in the car.

Moneyball: The Battle for In-Car Listening

By Leigh Jacobs / January 20, 2025

We made a few changes when we fielded our first national study for 2025: NuVoodoo National Media & Marketing Study 25. The sample is still massive – over 2900 respondents – but the demo is wider. We still start at age 14. But instead of ending the sample at age 54, this one has no…

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Wooden cube 2024 to 2025 for target business for the upcoming year.

Moneyball: Are You Ready for 2025?

By Leigh Jacobs / January 13, 2025

With friends and colleagues and their families facing up to the devastation in parts of Southern California, it’s difficult to find a focus that doesn’t seem trivial or shallow. Perhaps it’s a reminder that stations are licensed to serve in the community interest. While many stations attract listeners primarily for a unique music mix, all…

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Portrait of a young radio dj at work

Moneyball: 2025 & On-Air Talent

By Leigh Jacobs / January 6, 2025

There’ll be lots of pressure in 2025 to rely on voice tracking, networked shows, and AI voices as owners and managers look for ways to operate with the slim budgets they agreed to at the end of 2024. And there will be more ad campaigns relying on station promotions and on-location appearances as sales departments…

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Moneyball: Likely Ratings Participants Who Prefer Classic Hits and Classic Rock

By Leigh Jacobs / December 2, 2024

Thanks again to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  In today’s fragmented media landscape, capturing and holding listener attention is critical – especially as Nielsen changes the rules of the game, soon shrinking the minimum time spent listening for a listening occasion…

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Moneyball: Likely Ratings Participants Who Prefer Top 40 and Hot AC, Part 2

By Leigh Jacobs / November 18, 2024

Thanks again to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Welcome back! Last week in Part 1, we explored programming media consumption patterns among likely ratings respondents in Top 40 and Hot AC formats, examining key factors that drive listener engagement and retention.…

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