Thanks to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Fewer than one in five of the roughly 3,200 nationwide radio listeners recruited for NuVoodoo’s 24th Ratings Prospect Study (RPS) model as likely ratings respondents overall. But constituencies expressing a strong preference for either…

For the coming year in the radio business, you’ll again be asked to do more with less. If you’re a programmer or manager, you may be responsible for more stations in your market – or more stations outside your market. Research and marketing are always on the block as potential cuts. Yet we know that…

It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio.  Part 1: Decoding the “Podcast Heavy”: A Deep Dive into Their World In the ever-evolving world of audio, podcasts have carved out a significant space for themselves. But who are these avid listeners who spend hours each week immersed…

It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio.  NuVoodoo’s Ratings Prospect Study surveys thousands of radio format partisans, including ratings-friendly individuals who are modeled for likely participation in PPM or diary methodologies. This small constituency is referred to here as “RPS Yes” listeners. For this particular analysis,…

Talking to potential music research clients we regularly hear about their current research vendor giving them “rolled” samples. A “rolled” sample is one in which the latest sample, usually half the size of what a station would have preferred, is averaged with the previous sample. If a station gets new data every other week, the…

It’s not unprecedented, but it is new and different: Nielsen is planning to drop the requirement of five minutes of listening in a clock quarter hour for a station to earn credit for a quarter hour and make the new requirement just three minutes of listening. This IS a first for this lower threshold in…

The other day, we heard the midday host on the local classic rock station mention an article about the recent ELO concert penned by the afternoon host in the station newsletter that had just gone out. He added that the newsletter also included a piece about Pink Floyd songs David Gilmour won’t perform any more…

When talking with new research clients at NuVoodoo we’re often asked where we get our respondents, since we never ask stations for access to their databases. Long before we founded NuVoodoo at the end of 2010, residential telephones had become accepted as a nearly perfect starting point for a research sample. You could reach over…

NuVoodoo’s fearless leader, Carolyn Gilbert spent the week with radio/digital sellers at the annual Radio Sales Summit in Cincinnati, so she’s got the writing credit this week: We heard a lot about the challenges radio sellers face on a day-to-day basis. We heard about the ways AI is being used for radio sales right now.…

Some of us still recall the “Tornado” episode of WKRP in Cincinnati from 1979 in which newsman Les Nessman is caught without plans for such a weather emergency. Mr. Carlson instructs him to adapt a script from a fictionalized version of the Emergency Broadcast System, by substituting the word “tornadoes” anywhere the script says “Russians.”…