TV’s, Smartphones or Computers? Knowing Precisely Where Different Audience Segments Spend Their Time Is Essential for Maximizing Marketing Success In its January 2025 Consumer Media Study, NuVoodoo delved deep into the daily device habits of Americans, surveying over 2,900 randomly selected and compensated respondents aged 14 and older across the United States. The study population…

The world of video and audio streaming is exploding. For digital advertisers, this presents a challenge: with audiences scattered across so many platforms, how do you make sure your message has an impact? Simply put, you need to be where your audience is spending their time. Even in our evolved media world, the legacy concepts…

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…

Social shopping, where purchases are made directly within social media platforms, has continued to grow as a significant e-commerce trend through 2024 into early 2025. This growth is driven by the increasing integration of shopping features within social media apps and shifting consumer preferences, especially among younger generations. To better understand the dynamics of this…

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…

The world of AI is moving at a breakneck pace. Just days ago, the release of DeepSeek sent shockwaves through the financial markets, disrupting established players and democratizing access to powerful AI tools. But what was the landscape like before this seismic shift? Our January 2025 consumer study, involving over 2,900 US consumers aged 13…

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…

This article provides a comprehensive overview of the Connected TV (CTV) advertising landscape, covering key trends, opportunities, and strategies for success. You’ll gain valuable insights into: The Rise of CTV: Understand the shift from traditional TV to streaming and why CTV is dominating the market. Industry Shifts: Stay informed about the latest trend in Live…

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year delivers fascinating insights into TikTok’s reach and generational skew just before the U.S. Supreme Court’s decision to uphold the government ban (though Donald Trump may have extended the runway a bit this weekend). We’re sharing feedback from our…

So far in our series studying the habits and preferences of likely ratings respondents who listen most to Hip Hop or Urban Adult Contemporary radio formats, we’ve shared data to help stations optimize contesting and promotion & marketing.  In our final chapter, we turn to programming-related issues including tune-out catalysts, radio’s overall value proposition, and…