Author Archive

Mike O'Connor

DIY and new technologies

Solutions for Marketing to an Increasingly Ad Tracking-Adverse Consumer

By Mike O'Connor / June 14, 2021

Even though consumers have started opting out of ad-tracking, there are new solutions that improve targeting accuracy like never before. NuVoodoo VP of Product Development Mike O’Connor speaks with Tim Johnston, head of the sales team at one of our leading ad technology providers about Semantic Targeting in this short 15 minute mini-webinar. We’re such…

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Neon OPEN sign in teal and orange - Yes, we're open for business

The CDC Sounded the “All-Clear.” Are Listeners Ready to Get Back to Normal?

By Mike O'Connor / May 24, 2021

NuVoodoo Study just back from the field suggests the transition might take some time

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Will Bots Kill Your Station’s Digital Ad Campaign?

By Mike O'Connor / May 13, 2019

The most recent crackdown on digital advertising has come from Google/YouTube and they’ve lead the way replacing human ad-content policy-enforcers with bots. You can be sure Facebook will follow in these and other compliance areas.

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