Sure, respondents will respond to questions used by some researchers asking if songs “fit” on a station. The question is whether or not the responses are meaningful. Faced with questions like this, most respondents answer based on what they’ve heard on stations over time. If they haven’t heard that song much on the station –…

It’s that time of year again!  Maybe time to prepare the annual NuVoodoo Ratings Prospects Study isn’t marked on your calendar, but it’s on ours – and we’re eager to build new questionnaires to gather new insights and refresh our understanding of radio’s consumers.  One of the advantages in conducting interviews online is that we…

Experienced broadcasters know it intuitively – that music radio sounds better with a live human introducing the music and relating to the listener. As many times as talented producers are able to whip up cinematic audio magic in the studio, the simple act of a live human voice, communicating one-to-one with a listener often has…

What if we replaced the title “Program Director” with one borrowed from the online world, “Director of User Experience?”  Isn’t that what today’s PD’s really are anyway?  How many actually direct a program during their typical day? Imagine focusing on what users experience when they come or try to come to a radio station.  We…

Nearly 50 years before fictional Jerry’s Maguire’s mission statement, The Things We Think and Do Not Say, the real-life Bill Bernbach, then creative director at Grey Advertising in New York, typed out a letter to his bosses at the agency. If you read Bernbach’s letter and make appropriate substitutions (including replacing “men” with “people” –…