That funny thing about radio ratings interpretation: good ratings mean the station is doing a great job connecting with listeners, while bad ratings mean Nielsen’s sample sucks. Clearly there are situations where bad ratings are caused by mistakes and missteps in programming. And, just as clearly, there are situations where good ratings are caused by…

Setting out to write about the problems that arise when trying to move a music station’s audience older or younger (or more male or more female or more ethnic, etc.) we started to invoke the image of turning an aircraft carrier.  But, a quick online search reveals that aircraft carriers, being warships, are comparatively nimble…

With apologies to the authors of the wonderful book many of us have read to our kids over the years, we thought it was worth thinking about where those of us now in the radio business came from. Why’d we want to get into the business? How’d we get our jobs? If we were 21…

When was the last time the radio made you laugh?  When was the last time the radio made you smile?  We asked these and other questions about radio’s emotional bond with listeners in one of the two national consumer studies NuVoodoo fielded for 2016.  We were pleased with the relatively high marks radio gets for…

The results from our seventh NuVoodoo Ratings Prospects Study are in. We’ll be sharing our latest insights as we move through 2016 – though we’ll save some for clients, some for the designs of our revolutionary direct marketing programs for clients and still others for our keynote at the Worldwide Radio Summit in April. Many…