It’s just over two weeks until the start of the October ratings period that begins the “Fall book.” We made peace with “October” commencing less than halfway through September, right? After all, most of Munich’s “Oktoberfest” is in September. As you’re making final preparations for the upcoming ratings period, working to ensure more listeners and…

Results from NuVoodoo Ratings Prospects Study 24, with responses from over three thousand 14 to 64s nationwide, show that many listeners say they would listen more to content from radio stations on a smartphone app – suggesting those same listeners are not universally aware of station apps. As shown in the chart below, it’s better…

Our 24th NuVoodoo Ratings Prospects Study with responses from 3,188 people ages 14 to 64 nationwide allows us to probe feelings people have about radio stations that may not get researched otherwise. One such prompt was toward the end of the interview when we asked respondents to agree or disagree with this statement, “Other than…

Our latest NuVoodoo Ratings Prospects Study, our 24th, fielded last month with responses from 3,188 people ages 14 to 64 nationwide, provides important updates to the best channels to market to likely ratings participants – especially those who listen to radio at least an hour a day and, thus, have the potential to “move the…

In this article, we share recent NuVoodoo study findings that rank how often B2B prospects use so-called “walled garden” digital apps (requiring logins) to help marketers optimize reach, frequency, and the return on digital ad campaign spend. Targeting B2B prospects presents unique challenges for digital marketers due to the distinct characteristics and behaviors of this…