Advertisers are increasingly looking for proof that their campaigns are working. You can hear ROAS – Return on Ad Spend – talked about in podcasts commercials targeting businesspeople. John Wanamaker, founder of the long-gone Philadelphia-area department store Wanamaker’s, is often quoted saying, “Half the money I spend on advertising is wasted; the trouble is I…

Last week we shared a deep dive into findings concerning CHR and AC P1s from the latest NuVoodoo national study. We’ll wrap up this week with a deep dive into P1s for Alt and Rock radio. Among Alt P1s, their favorite music radio station ranks fourth, behind Google, YouTube, and Amazon when asked how important…

Last week we shared a deep dive into findings concerning Urban and Urban AC P1s from the latest NuVoodoo national study. We’ll continue this week with a deep dive into P1s for CHR and AC radio. Among AC P1s, their favorite music radio station ranks a distant fifth, well behind Google, YouTube, and Amazon –…

Last week we shared a deep dive into findings concerning Classic Hits and Classic Rock P1s from the latest NuVoodoo national study. We’ll continue this week with a deep dive into P1s for Urban and Urban AC radio. Their favorite music radio station ranks fifth among various media and digital presences in their lives, only…

Last week we shared a deep dive into findings concerning Country radio P1s from the latest NuVoodoo national study, Ratings Prospects Study 26. With less than a month to go until the fall book, we’ll continue this week with a deep dive into P1s for Classic Hits and Classic Rock radio. Just as we’d seen…

With less than five weeks to go until the start of the fall book, we’re drilling down each week into findings concerning one of music radio’s top formats. Given our work with CRS in recent years, Country seems like a fine place to begin. Last week we drilled into the most widely used social media…

Last week we drilled into the most influential marketing channels for likely ratings participants. At or near the top of every ranking we showed were text messages – an incredibly potent tool if you’ve been dogged about building and maintaining station databases. Those text messages can alert engaged listeners to contest opportunities, special programming, airplay…

Last week we drilled into the details of contest design for the fall book that looms less than two months away. With consumers nervous about the spending power of their budgets, smaller prizes have surprisingly strong pull – and mechanics that can inject some showbiz into contesting can help support brands and deepen engagement. This…

Last week we shared data showing that contesting continues to be a tactic that punches above its weight for swaying listening and listeners. This week we’ll lean into the minutiae of designing contesting for the fall book. Data from regular radio listeners among the 2,000+ Adults 18-64 in NuVoodoo Ratings Prospects Study 26 shows that…

Last week we shared what people like about listening to radio in the car – and it’s a powerful set of factors. While music, including variety and discovery, is the dominant theme, companionship, connection, and entertainment are also key in driving in-vehicle listening. And, as we’ll try to show here, contesting continues to punch above…