Author Archive

Leigh Jacobs

Happy family having fun on summer vacation

Moneyball: A New NuVoodoo Ratings Prospect Study

By Leigh Jacobs / July 7, 2025

Just ahead of the holiday weekend we finished fielding on NuVoodoo Ratings Prospects Study 26. Two thousand adults 18-64 nationwide are included in the sample with the goal of helping programmers and managers make the best decisions possible as they head into the fall ratings that are about ten weeks away. We smiled at the…

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Moneyball: “Stationality” or Personality

By Leigh Jacobs / June 30, 2025

The decline in trust for mass media institutions is a well-documented phenomenon. A 2024 Gallup poll, for instance, revealed that the percentage of Americans with a “great deal” or “fair amount” of trust in the mass media has plummeted to 36%, down from 68% in 1972. This growing skepticism towards large, faceless media entities has…

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Moneyball: What Radio Can Borrow from Budweiser

By Leigh Jacobs / June 23, 2025

Budweiser’s Grand Prix win for Audio and Radio at the Cannes Lions Festival highlighted just how impactful a simple yet creative idea can be. As Ad Age said, “It takes only a second for music fans to identify their favorite song when they hear it. Behind this insight, Budweiser played the role of a high-speed…

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Moneyball: Radio’s Role for Music Discovery

By Leigh Jacobs / June 16, 2025

With the deep history between radio and music, many of us recall a time when radio was the top of the heap when for music discovery. To understand where things stand today, we first need to determine who’s interested in new music. Across a sample of over 2,900 people nationwide, 57% give a very high…

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Close up View of Welsh Corgi Dogs Laying on Sofa at Home

Moneyball: Three More Things that Make (Country) DJs Great

By Leigh Jacobs / June 9, 2025

We’ve been reviewing insights from a new CRS360 webinar, “A Face for Radio?” …A Difference for Your Listeners,” for the past two weeks. The webinar features iHeartMedia Nashville’s Gator Harrison, new Country Radio Hall of Fame inductee Clay Hunnicutt, along with Carolyn Gilbert and me. The webinar is available from the CRS website or from…

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Host Talking On Microphone In Radio Studio

Moneyball: Listeners Tell Us What Makes (Country) DJs Great

By Leigh Jacobs / June 2, 2025

We’re getting great feedback on our participation in a new CRS360 webinar, “A Face for Radio?” …A Difference for Your Listeners.” Along with Carolyn Gilbert and me, the webinar features new Country Radio Hall of Fame inductee Clay Hunnicutt and iHeartMedia Nashville’s Gator Harrison. Together, we look more deeply into what Country radio listeners say…

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Keep doing what you are doing. Shot of a baseball coach talking to his team while out on the pitch.

Moneyball: Expert Thoughts on Talent (a New CRS360 Webinar)

By Leigh Jacobs / May 26, 2025

A new CRS360 webinar published just ahead of the Memorial Day holiday titled, “A Face for Radio?” …A Difference for Your Listeners.” It features new Country Radio Hall of Fame inductee Clay Hunnicutt, iHeartMedia Nashville’s Gator Harrison, Carolyn Gilbert, and me taking a deeper dive into what Country radio listeners say about personalities on Country…

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Moneyball: The Importance of Connections

By Leigh Jacobs / May 19, 2025

Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of commercial radio isn’t to build a large audience, the goal is to sell advertising. As the advertising landscape shifts toward highly targeted digital solutions, stations are turning to other revenue streams like events. It’s a natural…

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Moneyball: More Meaning, Fewer Words, Maximize Listening

By Leigh Jacobs / May 12, 2025

A few days ahead of the May 7 deadline to have REAL ID compliant credentials to get through airport security, we heard a midday host bring up the topic coming out of a song. As someone who’s dragged their heels on upgrading their driver’s license, I was engaged by the topic. The host mentioned that…

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Moneyball: Live, Local, Relevant

By Leigh Jacobs / May 5, 2025

We’ve been reviewing what we learned about personalities in our study for this year’s Country Radio Seminar as we prepare for a CRS 360 in the weeks ahead. At the big study presentation in Nashville, we showed that 3 out of 5 County radio listeners (1,185 of them in a nationwide sample of 1.500 Country…

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