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Leigh Jacobs
How would you sell radio to a generation that’s completely conversant using streaming music?
The best radio news outlets have caught on that they have to be in the video business as well – and make it easy for users to share their content in Social Media.
Contesting is a proven tactic to help boost ratings. If it’s a choice between doing a group contest or no contest at all, we’ll advise clients to run the group contest.
If your stations or company hasn’t reviewed emergency procedures recently, it’s a good time to do so.
Radio stations that embrace this platform and focus on relevant messaging have an incredible advantage over those who give up because they can’t have this capability for free
It’s easy for listeners to find (or create) playlists of songs they like using Spotify, Pandora and the like – and get fewer commercials in the bargain. It’s premium content that will keep them coming back to broadcast radio.
As in-car infotainment systems get more complex, it seems assured that voice commands will gain favor very quickly.
We hope the above makes up for the Thirty Things You Can Do to Destroy Your Ratings we published last week.
Next week, we’ll look at ideas for brightening 2018!
We put on our thinking caps, and asked some friends as well, and came up with 30 ideas on how to destroy your ratings.