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Leigh Jacobs
While we probably wouldn’t try to engage in a music quantity battle with the online services, we might try to differentiate on quality.
Seems to us that having daily contact with thousands and thousands of people via terrestrial signals is a potent force in promoting podcasts. It’s working for public radio, right?
FM Music Radio is a long way from being dead or even on the ropes, but we’re not foolish enough to ignore this new competition (right?).
Snapchat can be an incredibly potent weapon for stations this fall.
Thursday sees NuVoodoo again on stage with Steve Goldstein of Amplifi Media, this time at Podcast Movement in Anaheim (11 AM Pacific, in case you’re attending the convention). Back in March, Carolyn presented results of a NuVoodoo podcast listening study at the Talk Show Boot Camp along with Steve. It’s a massive study, starting from…
Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.
We like parties in part because we like shared experiences. That bond, being able to talk to someone else about the shared experience is important.
With more stations playing fewer titles, accurate and regular music testing becomes more important than ever.
We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.
It takes time and on-going effort, but these tactical communications stand an outsized chance of connecting you with listeners who may lift your AQH in the future.