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Leigh Jacobs
While Broadcast Radio doesn’t have the luxury of programming to the very long tail served by many podcasts, there are high interest topics to be mined.
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Looking at any of these spoken-word options would cause you to confront the competition that radio faces from Podcasting.
Read MoreWith increased competition from online music sources, the battle for at-work listening among radio stations is more savage than ever. The most recent NuVoodoo Ratings Prospects Study showed that at-work listening is heightened among likely PPM participants – where nearly 60% listen to radio at work, compared to about 40% among those who predict they…
Read MoreWhen it comes to branding, many radio stations continue to rely on describing their music mixes or their market rank. That made sense when consumers’ primary listening choices were the stations on their FM radio. The most important thing then wasn’t getting the consumer to listen to the radio; the most important thing was ensuring…
Read MoreLast week we wrote that broadcast radio operators need to spend more time strategizing how to build listening with consumers who are in danger of straying beyond the dial – even while continuing to employ tactics to try to increase share of their station at the expense of competing stations in the market, i.e., business…
Read MoreEvery NuVoodoo perceptual study questionnaire is custom; written from the beginning to address the specific concerns that caused the client to engage us. There are, however, those go-to questions that we often insert to have a way to look at one study compared to others. Even before we opened the doors at NuVoodoo at the…
Read MorePart of the NuVoodoo talk, “The Battle of the Sexes Among Radio’s Exes,” at the Worldwide Radio Summit in Hollywood a few weeks ago dealt with podcasting. Leaning on data from two proprietary studies, our latest Ratings Prospects Study, comprising nearly 5,700 respondents, and our Nationwide Podcast Study, comprising nearly 3,000 respondents, we showed that…
Read MoreAs we noted last week, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study while at the Worldwide Radio Summit in Hollywood. Our talk, “The Battle of the Sexes Among Radio’s Exes” showed that the percentages of consumers using non-broadcast radio options – and the TSL they’re giving to these…
Read MoreAt last week’s Worldwide Radio Summit in Hollywood, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study (with nearly 5,700 respondents, ages 14-54) alongside data from a landmark study we’ve conducted into podcast usage (with nearly 3,000 respondents, ages 14-54). We’ll be sharing the podcast data deeply at Podcast Movement…
Read MoreAnyone who’s pored over music test results has wondered at some point, “Do we have the right people in the sample?” Lower-than-expected scores, results that diverge from expectations, concerns about a competitor’s airplay all play into the worries of any program director making decisions using music research. In pursuit of increased confidence that the “right…
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