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Leigh Jacobs
With the Omicron variant pushing COVID numbers far beyond last winter’s peak, we wanted to get fresh data on how coronavirus-weary people were feeling in the face of this new surge. So, we fielded a fresh sample of over 1500 adults ages 18-64 nationwide last week. We started with vaccination status, shown below compared to…
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NuVoodoo Ratings Prospects Study 19 is out of the field and our team is poring over the data and building the presentation we’ll be sharing in a free webinar on February 16. You can register for the webinar here. To get ready for that presentation, we’re reviewing top findings from the two NuVoodoo Ratings Prospects…
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NuVoodoo Ratings Prospects Study 19 nearly finished in the field now. We’re looking forward to diving into the new data and sharing it with the industry in a free webinar in February 16. To get ready for that presentation, we’re reviewing our top findings from the two NuVoodoo Ratings Prospects Studies conducted in 2021. Last…
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NuVoodoo Ratings Prospects Study 19 is in the field now. We’re looking forward to diving into the new data and sharing it with the industry in a free webinar in February. For now, let’s review the top findings from both NuVoodoo Ratings Prospects Studies conducted in 2021. This week, we’re sharing findings ten through seven.…
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TIME FLIES WHEN IT TAKES AN ETERNITY How can it be December already? Where did 2021 go? We have been living in COVID world forever. It’s fascinating how we can simultaneously think about how quickly time flies and how interminable phases of our lives can be. That is certainly true of the last two years.…
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We thought the Covid update data we’d written about just before Thanksgiving would be our last NuVoodoo Quick-Turn Study for 2021, but we changed our minds when news of the Omicron variant broke over Thanksgiving weekend. To get an initial read on reactions to the discovery of this highly-mutated new variant, we let the initial…
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Last week we showed data from the latest NuVoodoo Quick-Turn Study about Covid vaccination levels, the activities people are ready to resume as we enter the holiday season and their attitudes about masks and vaccination requirements. This study of 2,105 Adults 18+ nationwide from a little earlier this month showed considerable anticipation of lifestyle activities…
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As radio looks at relating to audiences across the Thanksgiving holiday and the Christmas shopping season beyond, a brand-new NuVoodoo Quick-Turn Study of 2,105 Adults 18+ nationwide shows lots of Covid booster doses already in arms and considerable anticipation of lifestyle activities. These new data were collected November 12-16 and show 75% at least partially-vaccinated,…
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Last week we shared results from a NuVoodoo Quick-Turn Study fielded at the end of last month. The data from this study of 1,855 Adults 18-64 nationwide shows strong anticipation of the upcoming vaccinated holidays, with a 44% plurality saying they’re looking forward to the holidays more this year than last year. With many vaccinated…
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A fresh NuVoodoo Quick-Turn Study fielded just a few days before Halloween gives us indicators of what should be an early season for Christmas music. As you’re reading this, we’re already aware of stations that have flipped the Santa switch. To benefit programmers who may not be able to afford a custom study to help…
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