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Author Archive
Leigh Jacobs
NuVoodoo started collecting public concern about the coronavirus pandemic in early March 2020 – and we’re committed to monitoring reactions to issues throughout this wild on-going ride. With vaccinations pacing well in May and June, employers made plans to re-populate offices, families made plans for vacations and gatherings and concert venues, movie theaters and sports…
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With vaccinations surging at the start of the summer many of us started making plans for resuming pre-pandemic activities, but the Delta variant has thrown a massive variable in those plans. We’re back to waiting for guidance from the CDC, state and local authorities. The chief economist at Goldman Sachs admits the impact of the…
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Carolyn was chatting recently with a neighbor who observed that she avoids using the supermarket self-checkout lane because she doesn’t want to put the checkers out of work. Of course, as Carolyn points out, that same neighbor uses ATM’s rather than going to the bank and uses Google to find phone numbers rather than calling…
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You’re throwing a grand party on September 16. Parties on Thursdays are unusual – hopefully people will take notice. If you program or manage a radio station in the US, September 16 starts the Fall book for both PPM and Diary markets. You’re probably hoping that something north of one person in six in your…
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The fall book starts September 16, meaning there’s still time to order a fresh library test to impact the book. We’re seeing some interesting movement in song rankings in the NuVoodoo OMT’s (Online Music Tests) that have come back so far this summer. In a number of cases, titles that had been pushed out of…
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We launched the webinar presentations of NuVoodoo Ratings Prospects Study 18 last week. Sessions continue this week and wrap up in early August. Register for the remaining session that works best for you at nuvoodoo.com/webinars: Tuesday, July 27 at 12 Noon EDT Thursday, July 29 at 2 PM EDT Wednesday, August 4 at 3 PM…
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Ratings Prospects Study 18 goes public this week with the first of the NuVoodoo Summer Webinar Series slated for Wednesday, July 21 at 1 PM EDT. In less than 45 minutes, we’ll cover topics essential to radio for capitalizing on rising PUMM and PUR levels and leveraging increased average quarter hour ratings. And we’ll stay…
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Two weeks ago we released initial findings from NuVoodoo Ratings Prospects Study 18 showing increasing numbers of people expecting to resume their commute to work over the coming months. That’s good news for morning radio especially; 21% of our June study sample of over 3,000 respondents ages 14-54 say they’ve “gotten out of the habit…
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Last week we released initial findings from NuVoodoo Ratings Prospects Study 18 showing increasing numbers of people expecting to resume their commute to work over the coming months. That’s good news for radio, since time spent commuting equals time spent listening to radio for many. Additionally, radio gets better usage and TSL among those working…
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We’ve started crunching the numbers in NuVoodoo Ratings Prospects Study 18 and already see results suggesting radio has reason to be optimistic about increased listening in the months ahead. In many markets, PUMM hit a high for 2021 with the release of the May PPM monthly as states relax COVID restrictions and listeners head back…
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