With Halloween just a month away and the Delta variant still dominating pandemic news, we wanted to see how parents of trick-or-treaters were feeling about the holiday. A NuVoodoo Quick Turn Study of 1,966 adults 18-64 nationwide, balanced by age, gender and geography, fielded September 17-19, 2021, provides some clarity. Among those with children in…

We updated our information on vaccinations and event attendance with a NuVoodoo Quick Turn Study of 1,854 adults 18-64 nationwide, balanced by age, gender and geography, fielded September 9-10, 2021. In this snapshot, 47% of the sample is fully vaccinated and a 57% majority is at least partially vaccinated – and 38% are vaccination resistant…

We wanted to update our information on vaccinations and event attendance in light of the recent full FDA approval of the Pfizer-BioNTech COVID-19 Vaccine and as cases continue to surge with the Delta variant (and as arguments about masking and vaccinations continue). The research we’re showing here is brand new: 1,854 adults 18-64 nationwide, balanced…

Hopefully your contest and promotions plans are locked and loaded for the ratings period that starts on September 16. But with budgets stretched tight after last year and many businesses reassessing fall plans in light of the Delta variant, maybe you’ve just gotten approval to move forward. So, we thought it was a good time…

NuVoodoo started collecting public concern about the coronavirus pandemic in early March 2020 – and we’re committed to monitoring reactions to issues throughout this wild on-going ride. With vaccinations pacing well in May and June, employers made plans to re-populate offices, families made plans for vacations and gatherings and concert venues, movie theaters and sports…

With vaccinations surging at the start of the summer many of us started making plans for resuming pre-pandemic activities, but the Delta variant has thrown a massive variable in those plans. We’re back to waiting for guidance from the CDC, state and local authorities. The chief economist at Goldman Sachs admits the impact of the…

Carolyn was chatting recently with a neighbor who observed that she avoids using the supermarket self-checkout lane because she doesn’t want to put the checkers out of work. Of course, as Carolyn points out, that same neighbor uses ATM’s rather than going to the bank and uses Google to find phone numbers rather than calling…

You’re throwing a grand party on September 16. Parties on Thursdays are unusual – hopefully people will take notice. If you program or manage a radio station in the US, September 16 starts the Fall book for both PPM and Diary markets. You’re probably hoping that something north of one person in six in your…

The fall book starts September 16, meaning there’s still time to order a fresh library test to impact the book. We’re seeing some interesting movement in song rankings in the NuVoodoo OMT’s (Online Music Tests) that have come back so far this summer. In a number of cases, titles that had been pushed out of…