Author Archive

Leigh Jacobs

Looking at photos in the smartphone

Are Gen Z’s Really Different than Millennials?

By Leigh Jacobs / May 17, 2021

Recent discussions with programmers and managers have more than once turned to whether or not to include under-25’s in targeting. For decades, 12-24’s have been the youthful edge insurgent Top 40s employed to topple heritage hit music outlets – and that playbook has been repeated in rock, urban and other formats. But we think it…

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Girl telling a secret

The Top-Testing Slogan Is …

By Leigh Jacobs / May 10, 2021

It’s no big secret. Every time we’ve gotten a chance to test the desirability of some variant of the slogan, “Music that makes you feel good,” it scores near the top of the ranking. And why wouldn’t it? Academic studies have shown that any music you really like will improve your mood. All music radio…

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Crop of well-groomed male arms when guy choosing music

63% Would Listen More to a Station That …

By Leigh Jacobs / May 3, 2021

We’re getting emails still from folks catching up on sessions they missed during the All Access Audio Summit two weeks ago. The great thing about virtual events birthed by the pandemic is that you can watch recordings of sessions days or weeks later. The content from the session that Carolyn Gilbert and I did on…

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Isolated Vintage Radio Set

Is Your Future Device-Agnostic?

By Leigh Jacobs / April 26, 2021

Last week’s All Access Audio Summit was a great event. A hearty congrats to Joel Denver and his crew (along with Russ Gilbert and the team from NuVoodoo Conference Cloud, who produced the event). While I absolutely missed seeing folks in person, the two days of sessions packed a lot of information. And, though lacking…

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Vaccination Covid-19

Coronavirus Vaccines: A Sticking Point?

By Leigh Jacobs / April 19, 2021

The All Access Audio Summit starts on April 21 and the NuVoodoo session, “Big All Access Audio Summit Research Presentation” is part of the opening day schedule. We’ve pulled in data from the 3,329 respondents in our Ratings Prospects Study 17 from earlier this year, 1,099 respondents freshly fielded in one of our new ASAP…

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Yellow vintage radio on yellow background.

Got Radio?

By Leigh Jacobs / April 12, 2021

We’re just a bit more than a week away from the “Big All Access Audio Summit Research Presentation” that NuVoodoo is prepping for the opening day of the All Access Audio Summit on April 21. Last week I said we were pulling in data from our most recent Ratings Prospects Studies along with questions we’ve…

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Close up of prepares a patient for vaccination

Vaccinated Yet?

By Leigh Jacobs / April 5, 2021

A little more than two weeks away from the All Access Audio Summit, we’re prepping our presentation from NuVoodoo for the opening day, April 21. It’s a virtual conference – so there’s no need for vaccinations or negative tests – which is great. It also means there’s no opportunity for in-person camaraderie, but Joel Denver…

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Making decisions and right choices in life concept

Goodbye P1. Hello Consideration Set

By Leigh Jacobs / March 29, 2021

Back in the late 80’s Arbitron’s Gary Donahue gave radio the term “P1.” The term “P1” literally refers to the station that gets the most quarter hours in a specific diary (or now from a specific meter in PPM). It’s simply an observation of listener behavior; it doesn’t mean that the listener has an emotional…

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microphone at the radio station

Talk Topic Testing Results

By Leigh Jacobs / March 22, 2021

We were delighted to present a quick study at last week’s Talk Show Boot Camp. Don Anthony & Gabe Hobbs put on a great event every year and this year’s was no exception (despite the virtual presentation we’re all becoming accustomed to attending). If you missed it, you can register and watch the recorded sessions…

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Close Up Of Female Musician Busking Playing Acoustic Guitar Outdoors In Street

What Radio Can Learn from Buskers

By Leigh Jacobs / March 15, 2021

It’s been over a year since I’ve been on a subway platform in New York, but I always appreciated buskers and thought there were lessons to be learned for radio. Styles and repertoire more attuned to the biggest population segments on the subway platform often generated bigger audiences. Better production values sometimes generated bigger audiences…

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