Author Archive

Leigh Jacobs

Front view of young family sitting together on the sofa in their living room watching TV

Put Your Station “Over the Top” (OTT)

By Leigh Jacobs / November 23, 2020

NuVoodoo marketing guru Mike O’Connor has identified a new tactic that’s helping our clients play the Nielsen game successfully – despite the battlefield shifting dramatically since March. With so many working from home, we’ve put office telemarketing on the shelf and dedicated more of our clients’ budgets to reaching listeners AT HOME. Since the lockdown…

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Bored black guy listening to his girlfriend

Is Your Station a Good Date?

By Leigh Jacobs / November 16, 2020

This pandemic slog is tough on everyone and, until recently, I hadn’t thought about how hard it is on single folks who had been going on dates at the start of 2020. One single friend remarked that, as hard as it’s been, at least there’ve been no bad dates in eight months – the ones…

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Cleaning hands to prevent coronavirus epidemic

Is Coronavirus Information Still Important?

By Leigh Jacobs / November 9, 2020

While the news has been dominated by the election, the increase in coronavirus cases ebbs back into the headlines in every slack moment. NuVoodoo has been tracking concern with the virus and a host of other issues related to the pandemic since early March. The news of growing cases seemed like a good opportunity to…

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Moose - Alces alces, a male bull emerging from the forest.

When to Start Christmas Music This Year

By Leigh Jacobs / November 2, 2020

Every Halloween morning for over fifty years we’ve been pulling the NuVoodoo Christmas moose, Medford Mike, out of his enclosure to forecast when stations should start All Christmas programming. The legend goes that if Mike sees his shadow, stations should begin Christmas programming before Thanksgiving. If he doesn’t see his shadow, they should wait until…

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Santa dog banner

Will St. Nick Be the Sugar PUMM Fairy in 2020?

By Leigh Jacobs / October 26, 2020

NuVoodoo marketing guru Mike O’Connor asked us to run a quick study to look into the appetite for and timing of Christmas music this year. With PUMM still down dramatically in many PPM markets, stations are looking for strong plays to lift ratings this fall. Also, many diary markets have their first December monthlies to…

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Woman listening to music in headphones on couch, using pc

Working (and Listening) From Home Is Here to Stay

By Leigh Jacobs / October 19, 2020

Presenting at this year’s virtual Morning Show Boot Camp, preparing a talk for the CMB Momentum Summit next month and chatting with clients in recent weeks, the same themes keep coming up as we talk about radio’s future. Things aren’t going back to normal anytime soon. The car-heavy morning commute may return eventually, but radio…

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Relaxing breakfast at home

Are People “Sleeping In” During the Pandemic?

By Leigh Jacobs / October 12, 2020

In the study NuVoodoo fielded just before Labor Day and presented at Morning Show Boot Camp (1000 morning show listeners 18-49 across all PPM markets), we set out to learn how wake-up times had shifted in the coronavirus era. We know lives have changed with many people forced to work from home, either for safety…

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Young woman with headphones looking at laptop

What CHR Morning Fans Dislike

By Leigh Jacobs / September 22, 2020

Morning Show Boot Camp happens on Wednesday and Thursday this week, though no one’s getting on a flight or planning to check into a hotel. Happily, there’ll be no catered food involved. Sadly, there’ll be no happy hour to raise a glass while catching up with old friends. Welcome to the virtual conference foretold in…

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Does HomePod Matter to Radio?

By Leigh Jacobs / February 12, 2018

Apple has finally jumped into the smart speaker market. While early reactions about HomePod are mixed at best, we’d hardly count Apple out at this early stage. At any rate, nearly all agree that HomePod is, at the very least, a step forward in sound quality among smart speakers. While our newest NuVoodoo Ratings Prospects Study fielded…

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