Author Archive

Leigh Jacobs

Close up of prepares a patient for vaccination

Vaccinated Yet?

By Leigh Jacobs / April 5, 2021

A little more than two weeks away from the All Access Audio Summit, we’re prepping our presentation from NuVoodoo for the opening day, April 21. It’s a virtual conference – so there’s no need for vaccinations or negative tests – which is great. It also means there’s no opportunity for in-person camaraderie, but Joel Denver…

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Making decisions and right choices in life concept

Goodbye P1. Hello Consideration Set

By Leigh Jacobs / March 29, 2021

Back in the late 80’s Arbitron’s Gary Donahue gave radio the term “P1.” The term “P1” literally refers to the station that gets the most quarter hours in a specific diary (or now from a specific meter in PPM). It’s simply an observation of listener behavior; it doesn’t mean that the listener has an emotional…

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microphone at the radio station

Talk Topic Testing Results

By Leigh Jacobs / March 22, 2021

We were delighted to present a quick study at last week’s Talk Show Boot Camp. Don Anthony & Gabe Hobbs put on a great event every year and this year’s was no exception (despite the virtual presentation we’re all becoming accustomed to attending). If you missed it, you can register and watch the recorded sessions…

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Close Up Of Female Musician Busking Playing Acoustic Guitar Outdoors In Street

What Radio Can Learn from Buskers

By Leigh Jacobs / March 15, 2021

It’s been over a year since I’ve been on a subway platform in New York, but I always appreciated buskers and thought there were lessons to be learned for radio. Styles and repertoire more attuned to the biggest population segments on the subway platform often generated bigger audiences. Better production values sometimes generated bigger audiences…

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Celebrating Young Woman With Mobile Phone Winning Prize And Showered With Gold Confetti In Studio

Group Contesting: Friend or Foe?

By Leigh Jacobs / March 8, 2021

We wanted to check in on the state of sometimes-maligned group contests. In NuVoodoo Ratings Prospects Study 17, fielded at the beginning of this year, we asked a trio of questions. First, we wanted to know if respondents were aware of the practice at all. Then, among those aware of group contests, we wanted to…

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Macro shot of screw on wooden background

What If You Had a Hammer and a Screwdriver?

By Leigh Jacobs / March 1, 2021

“It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Those are the words of psychologist Abraham Maslow (better remembered for his “hierarchy of needs”). In tighter-than-ever budget times we’re seeing more music tests going into the field with swollen sets of question groups.…

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Watching TV

New Marketing Tool: OTT-TV

By Leigh Jacobs / February 22, 2021

The final livestream of the latest NuVoodoo webinar is Monday, February 22 at Noon Pacific. It includes our latest data on: Smart speakers, national and local contests, marketing messages, social media, advertising channels, podcasts & streaming and more. We cover the information in less than 40 minutes and stay on as long as needed to…

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Female Jockey Communicating On Microphone In Radio Studio

DJ’s & Hosts: The Country Radio Perspective

By Leigh Jacobs / February 15, 2021

One of the points we’re showing in the first NuVoodoo webinar for 2021, “How to Get Your Ratings From Here to Vaccinated,” is a fresh look at the relationship listeners have with DJ’s and hosts on FM music stations. Overall, it’s more positive than negative – but there is a sharp generational shift. Gen Xers…

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Woman working from home with her daughter singing by her side

Does the Work-From-Home Crowd Listen While Working?

By Leigh Jacobs / February 8, 2021

The past year has seen a large portion of the workforce shift to working from home. NuVoodoo has tracked that shift in its on-going study of concern about coronavirus and the changes we’re making in our lives to cope with it. The data is updated regularly at With at-work listening an important part of…

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Female Jockey Talking On Microphone In Radio Studio

NuVoodoo Ratings Prospects Study 17 Tease: DJ’s & Hosts

By Leigh Jacobs / February 1, 2021

The first NuVoodoo webinar for 2021, “How to Get Your Ratings From Here to Vaccinated,” starts Thursday, February 11 at 1 PM Eastern, with four opportunities to be on the livestreamed webinar (so you can get answers to your questions on the spot). A fresh sample of nearly 3,500 14-54’s across PPM markets will help…

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