As radio looks at relating to audiences across the Thanksgiving holiday and the Christmas shopping season beyond, a brand-new NuVoodoo Quick-Turn Study of 2,105 Adults 18+ nationwide shows lots of Covid booster doses already in arms and considerable anticipation of lifestyle activities. These new data were collected November 12-16 and show 75% at least partially-vaccinated,…

Last week we shared results from a NuVoodoo Quick-Turn Study fielded at the end of last month. The data from this study of 1,855 Adults 18-64 nationwide shows strong anticipation of the upcoming vaccinated holidays, with a 44% plurality saying they’re looking forward to the holidays more this year than last year. With many vaccinated…

A fresh NuVoodoo Quick-Turn Study fielded just a few days before Halloween gives us indicators of what should be an early season for Christmas music. As you’re reading this, we’re already aware of stations that have flipped the Santa switch. To benefit programmers who may not be able to afford a custom study to help…

A brand-new NuVoodoo Quick-Turn Study fielded in the past few days supports the observation we made last week that people feel there’s more traffic on the road now than there was this summer. A fresh sample of 1,855 adults 18-64 nationwide tells the tale: about 40% perceive the traffic in their area has picked up…

You probably saw the data from Nielsen last week indicating that commuting to work is getting closer to pre-pandemic levels. We’re hearing about companies that paused back-to-workplace plans to deal with the Delta variant now moving forward with employees coming back to the office. In short, the workday commute in a number of markets is…

Last week we noted that Facebook’s whistleblower testimony and recent service outage might have an impact on trust for that platform and co-owned Instagram, so we were going back in the field with another NuVoodoo Quick-Turn Study. The question we needed wanted to answer for our clients was whether or not they should to avoid…

Last week we showed results from a NuVoodoo Quick-Turn Study fielded September 17-19 including the opinions of 1,966 adults 18-64 nationwide, balanced by age, gender and geography. The study was prompted by Apple’s moves to increase consumer privacy and our concern this might significantly hurt our ability to use location-based targeting as a strategy for…

The NuVoodoo marketing team was more than a little concerned that Apple’s aggressive moves to increase consumer privacy might significantly hurt our ability to use location-based targeting as a strategy for our clients. So, we conducted a NuVoodoo Quick-Turn Study. This one includes 1,966 adults 18-64 nationwide, balanced by age, gender and geography, fielded September…

With Halloween just a month away and the Delta variant still dominating pandemic news, we wanted to see how parents of trick-or-treaters were feeling about the holiday. A NuVoodoo Quick Turn Study of 1,966 adults 18-64 nationwide, balanced by age, gender and geography, fielded September 17-19, 2021, provides some clarity. Among those with children in…

We updated our information on vaccinations and event attendance with a NuVoodoo Quick Turn Study of 1,854 adults 18-64 nationwide, balanced by age, gender and geography, fielded September 9-10, 2021. In this snapshot, 47% of the sample is fully vaccinated and a 57% majority is at least partially vaccinated – and 38% are vaccination resistant…