Author Archive

Leigh Jacobs

pretty young woman walking on the street using smartphone

Location-Based Marketing: Still on the Menu? Part II

By Leigh Jacobs / October 11, 2021

Last week we showed results from a NuVoodoo Quick-Turn Study fielded September 17-19 including the opinions of 1,966 adults 18-64 nationwide, balanced by age, gender and geography. The study was prompted by Apple’s moves to increase consumer privacy and our concern this might significantly hurt our ability to use location-based targeting as a strategy for…

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Shopper with smartphone

Location-Based Marketing: Still on the Menu? Part I

By Leigh Jacobs / October 4, 2021

The NuVoodoo marketing team was more than a little concerned that Apple’s aggressive moves to increase consumer privacy might significantly hurt our ability to use location-based targeting as a strategy for our clients. So, we conducted a NuVoodoo Quick-Turn Study. This one includes 1,966 adults 18-64 nationwide, balanced by age, gender and geography, fielded September…

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Sweets for Halloween

Delta’s Impact on Trick-or-Treating

By Leigh Jacobs / September 27, 2021

With Halloween just a month away and the Delta variant still dominating pandemic news, we wanted to see how parents of trick-or-treaters were feeling about the holiday. A NuVoodoo Quick Turn Study of 1,966 adults 18-64 nationwide, balanced by age, gender and geography, fielded September 17-19, 2021, provides some clarity. Among those with children in…

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Blurred crowd of people in modern interior during event

Deeper Delta Data: Station Events

By Leigh Jacobs / September 20, 2021

We updated our information on vaccinations and event attendance with a NuVoodoo Quick Turn Study of 1,854 adults 18-64 nationwide, balanced by age, gender and geography, fielded September 9-10, 2021. In this snapshot, 47% of the sample is fully vaccinated and a 57% majority is at least partially vaccinated – and 38% are vaccination resistant…

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Crowd of people at festival

Delta Fall Events Update

By Leigh Jacobs / September 13, 2021

We wanted to update our information on vaccinations and event attendance in light of the recent full FDA approval of the Pfizer-BioNTech COVID-19 Vaccine and as cases continue to surge with the Delta variant (and as arguments about masking and vaccinations continue). The research we’re showing here is brand new: 1,854 adults 18-64 nationwide, balanced…

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Celebrating Young Man With Mobile Phone Winning Prize And Showered With Gold Confetti In Studio

Need to Plan a Last-Minute Contest?

By Leigh Jacobs / September 6, 2021

Hopefully your contest and promotions plans are locked and loaded for the ratings period that starts on September 16. But with budgets stretched tight after last year and many businesses reassessing fall plans in light of the Delta variant, maybe you’ve just gotten approval to move forward. So, we thought it was a good time…

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The silhouettes of concert crowd in front of bright stage lights

Are You Ready for Fall Events? Are Consumers Ready?

By Leigh Jacobs / August 30, 2021

NuVoodoo started collecting public concern about the coronavirus pandemic in early March 2020 – and we’re committed to monitoring reactions to issues throughout this wild on-going ride. With vaccinations pacing well in May and June, employers made plans to re-populate offices, families made plans for vacations and gatherings and concert venues, movie theaters and sports…

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seminar executive room in hotel

Would You Attend an In-Person AMT?

By Leigh Jacobs / August 23, 2021

With vaccinations surging at the start of the summer many of us started making plans for resuming pre-pandemic activities, but the Delta variant has thrown a massive variable in those plans. We’re back to waiting for guidance from the CDC, state and local authorities. The chief economist at Goldman Sachs admits the impact of the…

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Businesswoman talking on the phone in car.

Music Station On-Air Talent: Bank Tellers of the Music Biz?

By Leigh Jacobs / August 16, 2021

Carolyn was chatting recently with a neighbor who observed that she avoids using the supermarket self-checkout lane because she doesn’t want to put the checkers out of work. Of course, as Carolyn points out, that same neighbor uses ATM’s rather than going to the bank and uses Google to find phone numbers rather than calling…

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Party!

You’re Hosting a Party on September 16!

By Leigh Jacobs / August 9, 2021

You’re throwing a grand party on September 16. Parties on Thursdays are unusual – hopefully people will take notice. If you program or manage a radio station in the US, September 16 starts the Fall book for both PPM and Diary markets. You’re probably hoping that something north of one person in six in your…

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