When designing questionnaires for perceptual studies, clients have many times asked us to inquire about how much talk listeners want in the station’s morning show. We always try to push back on that request. The bottom line is that most listeners don’t know what balance of talk and music works for them. They’ll answer the…

The spring book starts Thursday, March 28. If you’re among a fortunate few, you’re putting finishing touches on promotional plans, making last-minute tweaks to Selector or Music Master, and looking calmly ahead at your summer vacation plans. Otherwise, you’re still nailing down promotional plans, hoping your music research will be done soon, and arguing with…

You’re throwing a party starting on Thursday, March 28. If you program or manage a radio station in the US, that’s the day that starts the spring book for PPM and Diary markets. You’re probably hoping that something north of one person in six in your market will attend your party every week through late…

Last week we showed that TikTok is now a part of the Foundational Four platforms for NuVoodoo marketing when demos under 45 are involved. For us that move was based on TikTok’s strong usage numbers among those most likely to participate in the ratings, along with targeting options down to the Zip Code level for…

The results of NuVoodoo Ratings Prospects Study 23 make it clear, there’s a new ad platform option for stations advertising for the spring book. For years our marketing team has talked about The Foundational Four, meaning the Alphabet duo of Google and YouTube and the Meta duo of Instagram and Facebook. For daily usage among…

The spring book starts in about five weeks as you’re likely to be reading this. If you’re planning a spring promotion you still have time to finalize contest plans and on-air promotional tactics – but time is getting tight if you’re planning to support your promotion with off-air paid advertising. If you’re in a diary…

The latest NuVoodoo Ratings Prospects Study shows interesting shifts in the percentages who pay attention to ads in various channels. That’s important information if you’re planning a marketing program for the spring ratings starting in about six weeks. The table below shows 17 marketing channels tracked from our prior study conducted last summer. One big…

The news that America’s most famous groundhog, Punxsutawney Phil, did not see his shadow arrived as this is being written – predicting an early spring. At the same time, America’s 146th most famous groundhog, Nielsen Ned, also failed to see his shadow, predicting that the spring ratings would start on March 28 – about seven…

We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we prepare to give clients first looks at the complete data before we release it more widely. It’s our way of giving back to a business we love and a future we’re very much invested in…

The 23rd in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll be sharing the latest results first with clients and then more widely across the industry. While we track results on some points we’ve asked before, first party data is a major focus of this new study. We’ll…