Author Archive

PJ Kling

Podcast: All Access Interviews NuVoodoo President/CEO Carolyn Gilbert

By PJ Kling / September 20, 2018

Backstage at the 2018 Worldwide Radio Summit, Carolyn Gilbert of NuVoodoo Media Services talks about how radio research has evolved over time and what it means for the future of the industry.

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Phil Becker Has a Shot at a $50k Marketing Budget!

By PJ Kling / October 31, 2017

  Congratulations to Phil Becker, our Grand Prize Finalist in NuVoodoo’s $50,000 Marketing Campaign Contest! Becker, Vice President of Content at Alpha Media, was randomly selected by Million Dollar Media from over one hundred entries we received. We wish him the best of luck as he goes for his shot at a $50,000 NuVoodoo Marketing Campaign,…

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What are the Best Appointment Times When Targeting At-Work Listening?

By PJ Kling / May 3, 2017

Days of the week and broad dayparts are talked about often when referring to contesting. But what specific times of the day work best? Plus, which has more upside: Residential or At-Work Telemarketing? Wait…telemarketing? Does anyone even answer their phone anymore? Yes! Particularly when discussing those likely to participate in your ratings. Mike O’Connor, EVP/Marketing, and…

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