What are the Best Appointment Times When Targeting At-Work Listening?

Days of the week and broad dayparts are talked about often when referring to contesting. But what specific times of the day work best? Plus, which has more upside: Residential or At-Work Telemarketing?

Wait…telemarketing? Does anyone even answer their phone anymore? Yes! Particularly when discussing those likely to participate in your ratings. Mike O’Connor, EVP/Marketing, and Leigh Jacobs, EVP/Research, sit down to quickly discuss this and more in the video below.