NuVoodoo Ratings Prospects Study Reveals That More Than Half of Likely Ratings Respondents Listen to Radio Longer When They Think They or Someone They Know May Get An On-Air Shout-Out

CINCINNATI, OH, May 2, 2018– NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, announces that the latest NuVoodoo Ratings Prospects Study of 3,041 respondents, ages 14-54, across all PPM markets reveals that more than half of likely ratings participants listen to the radio more if they think they may hear their name or the name of someone they know on-air. The finding is one of 15 new insights from the 11th NuVoodoo Ratings Prospects Study, fielded in late January 2018. The findings will presented tomorrow by Carolyn Gilbert, President and Chief Executive Officer, NuVoodoo Media Services, and NuVoodoo’s Executive Vice President, Research Analysis, Leigh Jacobs, at the Worldwide Radio Summit in Los Angeles, CA. The session, entitled “Fifteen Things (In 15 Minutes) That You Can Do to Boost Ratings” will take place tomorrow at 4:15pm Pacific at the W Hollywood Hotel.

The NuVoodoo Ratings Prospects Study is conducted twice a year to learn more about those who are most likely to say “yes” to the opportunity to wear a meter in order to provide NuVoodoo clients with competitive insights and advantages that they can exploit to capture higher ratings. This is the 11th Ratings Prospects Study that NuVoodoo has completed since 2011. The company shares the top-level findings of its studies with its radio broadcasting clients to develop winning next-generation marketing and programming strategies for stations of all formats in PPM markets.

Carolyn Gilbert, President and Chief Executive Officer, NuVoodoo Media Services, said: “These new findings reveal that it’s time for Radio to bring back shout-outs for the 21st Century. Dale Carnegie once said, “A person’s name is to him or her the sweetest and most important sound in any language.” If you believe Carnegie, then you’re already sold on the power of getting listener names on the air, and our research indicates that shout-outs are an even bigger driver of TSL for likely ratings respondents.”

Leigh Jacobs, Executive Vice President, Research Analysis, NuVoodoo Media Services, said: “While a few respondents say they’ve listened less because they think a station might say their name, better than half of all the meter-friendly respondents here say they’ve listened more. The trouble with putting listener names on the air has long been the simple fact that the honoree may miss the shout-out. In 2018, however, it’s easy to record the bit and send it to the honored listener. A short, but well-shot piece of video with the DJ doing the break is likely to get shared by the listener on Social Media. If you can put a little creativity into the process to make it more memorable, it may even get re-shared by the listener’s friends.”

For those unable to be in Hollywood for Thursday’s presentation, NuVoodoo is launching two final webinars in its Spring series. To register for Fifteen Things (In 15 Minutes) That You Can Do to Boost Ratings, The Webinar, to be held on Monday, May 7, at 2:00pm Eastern and on Wednesday, May 9, at 12 NOON Eastern, visit:

FOR MORE INFORMATION: Contact Carolyn Gilbert, President, NuVoodoo Media Services, at: or at 888.9VooDoo (888.986.6366).

About NuVoodoo Media Services

NuVoodoo Media Services provides data-driven digital, social and direct marketing and programming and content intelligence to the radio, television, newspaper, music and retail industries through innovative new research and marketing products and services that give clients a winning edge. NuVoodoo also provides customized and proprietary web-based research designed to connect music lovers with the music they love most. NuVoodoo Founder and President, Carolyn Gilbert, has been the radio industry’s foremost research strategist for more than 30 years. NuVoodoo brings fresh thinking and lower costs to media research, including a budget-friendly barter for services model. A “virtual” company, attracting the best people from all over, NuVoodoo has offices in Cincinnati, Austin, Chicago, New York, Philadelphia and Middletown, OH. More information may be found by visiting

MEDIA CONTACT: Lisa Dollinger, Dollinger Strategic Communication for NuVoodoo Media Services, 512.633.4084,